If you’re interested in green and environmental issues you may have heard the phrase ‘life-cycle assessment’ in relation to a particular product. It can be difficult to ascertain exactly what this life-cycle assessment involves – so we’re hoping to shed some light on the process, the different types of assessment that take place and explain what’s involved with each step.
A look at the bigger picture
Essentially, a product life-cycle assessment takes an overall view of that item’s impact on the environment – and in doing so, offers a true picture of how green that product really is. The aim is for consumers, manufacturers and policy makers to be given a true environmental picture of any product.
Although it’s an example that divides the opinion of environmentalists around the world, the Toyota Prius provides an interesting picture of why the product life-cycle assessment is required in a world driven by a company’s desire to be seen as green. The Prius is an electric-hybrid car which Toyota claims delivers an impressive 60 miles per gallon of fuel – a statistic that puts it as a firm environmental favourite.
However, there are claims that the construction methods used to create the batteries that power the Prius are hugely detrimental to the environment – with some sources saying the manufacturing plant impacts the environment so greatly that by the time a Prius is driven from the showroom – it’s already had the environmental impact it would take any other car 1,000 gallons of fuel to match.
What’s the verdict?
So, is the Prius good or bad? That’s not for us to decide – and we’re not suggesting one way or another, we’re simply using this as an illustration of how complex any environmental consideration can be in a product with such an intensive manufacturing process and prolonged lifespan. At the other end of the calculation you’d have to consider how long the Prius will run for – and whether that balances a supposedly negative building method.
Ingredients of product life-cycle assessment
The assessment is ordinarily broken down into different stages:
Extraction and processing of raw materials
This is a full understanding of the journey from source to point of manufacture that the building blocks of any product take. For example, in the manufacture of a table you would begin by looking at the trees that provide the wood, the logging process that takes them from forest to timber yard and the impact of the machinery used throughout that process.
You would repeat this process for every raw material that goes into the table’s manufacture.
Manufacturing
Next comes the manufacturing itself – if machinery or any industrial process is used to piece our table together then resources used in that process must be considered when we look at the overall impact of the product on the environment.
Packaging
The packaging that a product is delivered in is effectively another product in itself. Although unlikely in our table example, it’s not uncommon for extravagant packaging to represent 10-20% of a product’s recommended retail price. Curtis Packaging, an award-winning UK based sustainable packaging company suggest manufacturers pay careful consideration to the impact of packaging on a product’s overall green credentials – from raw materials to the point of disposal, the packing that adorns your product can have serious environmental considerations.
Marketing
At first glance you could be forgiven for thinking marketing a product comes with no environmental impact – but you’d be wrong. From the printing of advertising materials – to the sales team’s 20,000 annual miles in company vehicles – there can be a lot of resource put into any marketing process. However, measurement is no mean feat – companies can find it difficult to differentiate between their overall carbon footprint and that associated with any one product.
Product use, re-use and maintenance
This is where the impact of a product moves from the manufacturer and into the hands of the consumer. What does typical use look like? How long is a product being used for? Does one person’s use vary compared to another’s? For our example table, the answers could be fairly simple – on the other hand, there’s a huge amount of variation when you look at a broad range of car drivers.
Packaging that adorns your product can have serious environmental impact.
For any product that requires maintenance, the LCA just became much more complex (again!) – just as packaging represented an entirely separate product that requires its own assessment – a similar process is required when a car receives a tank of fuel, a top up of coolant, brake fluid, spark plugs, brake pads… hopefully you get the picture (hint – it’s complex and sprawling!)
However difficult it might be to anticipate, it’s an environmental imperative that big industry is aware of the impact they have – even when their product has left their hands.
Recycling, disposal and waste at the end of the product’s life
From pizza boxes to old cars, it’s easy to think of their job as being done when they’re waved off to a recycling bin or breaker’s yard – but environmentally this could just be the beginning of their impact.
In terms of recycling – the effort and impact of the process must be outweighed by the benefit of the salvaged material, it’s often in life-cycle assessments that decisions are made around what is worth recycling – and what should be destined for landfill. If landfill is the ultimate resting place for any product, what does the deterioration process look like and what does that mean to the environment in the short, medium and long-term?
Then, to bring the assessment cycle full circle – any product that can be processed and re-used re-enters the assessment cycle back at the extraction and processing of raw materials stage…
Ultimately, what is the life-cycle assessment done for?
There’s no one reason that a life-cycle assessment is done. For some companies, they’re keen to explain the full back-story of the product. For others, it can be an exercise in understanding the full process and highlighting any areas that can be financially streamlined – it certainly provides a solid baseline from which improvements can be made.
For the most environmentally ethical companies, the life-cycle assessment gives a true picture of the impact they have on the well-being of the planet – and offers a chance to get a full and honest picture of the moves they and their partners can make in creating a product that fulfils the requirements of the environment – as well as those of the customer and shareholders.
