Consumer Behavior – A Top Priority

Consumer behaviour is a huge priority area in particular for industrialised nations – it is estimated that some western societies might be throwing away up to a third of all food purchased. The rise of cheap food and convenience culture in recent years has compounded this problem, with few incentives or disincentives in place at producer, retail or consumer level to address this.

While it is likely that a number of structural levers – such as price, regulation, enabling measures and public benefits – will need to be pulled together in a coherent way to drive progress on this agenda, at a deeper level there is a pressing argument to explore the psycho-social perspectives of behaviour change.

Individual or collective behaviours often exist within a broader cultural context of values and attitudes that are hard to measure and influence. Simple one-off actions such as freezing leftovers or buying less during a weekly food shop do not necessarily translate into daily behaviour patterns. For such motivations to have staying power, they must become instinctive acts, aligned with an immediate sense of purpose. Click here to see what steps you can take to tackle this issue. The need to consider more broadly our behaviours and how they are implicated in such issues must not stop at individual consumers, but extend to governments, businesses and NGOs if effective strategies are to be drawn up.

Emergence of Food Waste Disposers

Food waste disposer (FWDs), devices invented and adopted as a tool of food waste management may now represent a unique new front in the fight against climate change. These devices, commonplace in North America, Australia and New Zealand work by shredding household or commercial food waste into small pieces that pass through a municipal sewer system without difficulty.

The shredded food particles are then conveyed by existing wastewater infrastructure to wastewater treatment plants where they can contribute to the generation of biogas via anaerobic digestion. This displaces the need for generation of the same amount of biogas using traditional fossil fuels, thereby averting a net addition of greenhouse gases (GHG) to the atmosphere.

The use of anaerobic digesters is more common in the treatment of sewage sludge, as implemented in the U.K., but not as much in the treatment of food waste. In addition to this, food waste can also replace methanol (produced from fossil fuels) and citric acid used in advanced wastewater treatment processes which are generally carbon limited.

Despite an ample number of studies pointing to the evidence of positive impacts of food waste disposer, concerns regarding its use still exist, notably in Europe. Scotland for example has passed legislation that bans use of FWDs, stating instead that customers must segregate their waste and make it available curbside for pickup. This makes it especially difficult for the hospitality industry, to which the use of disposer is well suited.

The U.S. however has seen larger scale adoption of the technology due to the big sales push it received in the 1950s and 60s. In addition to being just kitchen convenience appliances, FWDs are yet to be widely accepted as a tool for positive environmental impact.

Note: Note: This excerpt is being published with the permission of our collaborative partner Be Waste Wise.

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