In over 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. According to Harvard Business Review, products that had a sustainability claim accounted for 16.6% of the market in 2018 and delivered nearly $114 billion in sales. After all, cleanliness is one of the most essential aspects of our lives – the very reason Green Cleaning existed.
For the longest time, we have learned how poor indoor environmental quality has had a significant effect on our health and the economy. Thus, the choices we make in cleaning products, can either save the planet or wreak havoc on future generations. Here’s how the cleaning industry can be more sustainable.
What is Green Cleaning?
According to Stephen P. Ashkin, president of The Ashkin Group; Green Cleaning is simply defined as “cleaning to protect health without harming the environment.” This means using cleaning tools, chemicals, and equipment that have a positive impact on the environment. Green cleaning requires more than using products that are more environmentally friendly through the use of goods that help to promote sustainability.
This starts with the product utilizing natural and renewable resources to where it is packed through the use of recycled materials. Not to mention, sustainable product and packaging help reduce the amount of paper and plastic used as well as the fuel used for transport.
More Companies Adapting To Green Cleaning
In terms of economic growth, several companies are implementing effective green cleaning strategies because they believe that sustainable action has a triple bottom line effect. John Elkington proposed that a green, sustainable company or facility should concentrate on the “three Ps”: profits, people, and the planet.
Studies also show that cost-effective savings are possible when sustainable operations are in place. In 2001, Kimberly-Clark Professional, one of the world’s leading manufacturers of washroom products launched Reduce Today, Respect Tomorrow. This program reflects the company’s philosophy of reducing the use of natural resources throughout the life cycle of its products. Products are manufactured with a source-reduction in mind and designed in such a way that users consume less, either by improved efficiency, more reliable dispensing methods, or both.
With the current global economic and environmental crisis, there are so many reasons for green and sustainable initiatives to be taken. More and more businesses are going green, and more consumers are noticing the value of using eco-friendly, non-toxic products, and preventing harm to nature.
The cleaning industry is one field that needs to be green, as the heavy use of chemicals and other products contribute a great deal to pollution and household safety.
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