Christmas is that magical time of the year we all eagerly wait for. Autumn has already begun, and before you know it, people will be carolling in the streets and enjoying lavish Christmas feasts. You know what this means – it’s time to start making plans and gearing up for the festive season. With so much to do, it is never too soon to start Christmas preparations.
In this article, you will learn what you can do to build profit and attract new customers this holiday season, as well as four ways to set your business up for success.
Things Businesses Should Do to Prepare for Christmas
There is so much to be taken care of at Christmas that it is important to plan things ahead of time. Doing this can help you avoid last minute stress. Make sure you check the following off on your to-do list before Christmas.
1. Check the Inventory and Supplies
Inventory and supplies are vital in any business. This is time to review the year’s sales, and identify your needs for the coming year. If you need to restock supplies, order them in advance because at this time of year suppliers are tight on time and have tonnes of deadlines ahead of them.
It is very much a possibility that your supplier might turn down your last minute orders because of scarce resources. Furthermore, ordering beforehand saves a lot of cash because last-minute orders are expensive, and there is costly shipping on top.
If you are new to the business world and cannot refer to previous records, consult your network for insider tips. Understand and analyse the market, demand-supply ratios, and order accordingly. And lastly, always stock the basics like toiletries, paper rolls, gift cards, sanitisers (a 2021 essential), and sweets for kids.
2. Coordinate Staff Leave
Every business owner should organize staff leave well in advance. Obviously, your employees have families too, and they deserve time of to spend with their family and celebrate Christmas. However, it is also fair on your part to expect them to meet their work commitments. So, what can you do?
For starters, establish rules and make them clear to all the employees. For example, you may say that leave applications must come through a month in advance. This will help you schedule employee leave and shifts accordingly without burdening anyone with too much work. Make sure that you’re fair to everyone. Nobody should get preferential treatment because, in the end, everybody wants to be with their families.
Furthermore, if you will require seasonal staff, start the hiring process now because getting seasonal staff at the last minute is not just frustrating, but inefficient too. Ensure that the seasonal staff you hire are trustworthy and sincere because the wrong employees could scare away your customers.
3. Revamping Marketing and Promotional Strategies
It is critical to have the right marketing and promotional strategies in place so you can market your business effectively at the right time. Go through your feedback and find out what your clients love the most, their preferences, and how you can revamp your strategies to attract more customers.
If you have a website, it’s a good idea to have it temporarily redesigned in a Christmas theme. A little bit of creativity will not harm your brand. Also, make sure your catalogues are up to date with all current products.
And lastly, explore options for marketing your holiday offers and new arrivals. This may include:
- Email Marketing
- Facebook/Instagram Ads
- Address cards and greeting tokens
- Direct posts to regular clients
4. The Essence of Christmas
It’s important to make your business feel like Christmas – so get decorating! Put some lights on, and make a dazzling Christmas tree. In short, make your office or store feel festive. COVID-19 has taken so much from us, including our ability to celebrate special times of the year. Therefore, use this year to make up for this and really get into the Christmas spirit?
Although these decorations look beautiful, you can’t deny that decorating can be a hassle, not to mention expensive. However, this is where the professionals come in. You don’t need to buy a new Christmas tree – simply hire one from a specialist company like phsgreenleaf.co.uk. These companies can even incorporate special requests and tailor your Christmas display to your brand’s identity. You can ask them to make the decorations reflect your brand and make the most out of the display.
Christmas time can be stressful for businesses if they are not prepared. However, it can be the best and most profitable time of the year if you follow the right strategies. The most successful business owners often start their Christmas preparations in July or even June. If they can, you can too – so get started today!