Category Archives: Marketing

Market Research as a B2B Lead Generation Propellant

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In any kind of business, sustainable growth is impossible without expanding your reach and attracting new customers, which spells turning average site visitors into leads. While for B2C ventures, the potential clientele is the total population of the Earth, B2B leads are harder to come by since they aren’t that numerous. That is why B2B lead generation is a harder nut to crack, causing companies to go all lengths in order to win corporate consumers to their side.

Now Lead Generation Will Be Easier Through B2B Market Research

Market research is commonly understood as a technique of collecting, analyzing, and interpreting various business-related data that is highly instrumental in addressing a whole gamut of commercial challenges and developing an overarching marketing strategy.

market research for b2b lead generation

An essential element of such a strategy is finding business sales leads that have all chances to augment your B2B client base and bring a stream of revenues into your coffers.

Why Market Research is an Effective Tool in B2B Lead Generation

Market research can be a powerful engine that will enhance the business efforts of every B2B digital marketing agency aimed at successful B2B sales lead generation. Where does it come in especially handy?

1. A deeper understanding of customers

By holding regular surveys you can create a 360-degree view of your clients. Who are they? Why do they acquire your products? How often do they do that? How do they like them? Once you get answers to these questions, you will realize how the obtained image fits into your vision of an ideal customer and discover where you are wrong in your expectations.

2. Identifying the standing of competitors

Assessing the niche, you will see who is outperforming its adversaries and in what aspects. You will be able to have a closer look at your competitors’ success and see where your shoe pinches. What do they do better than you? Where do they lag behind? Knowing this, you will learn why your business leads are eventually converted into your rivals’ clients.

3. Pre-launch product testing

Before investing heavily into any business idea, you should discover whether it holds water (both operationally and financially). Moreover, you will see what marketing approach you should adopt to take the shortest cut to your customer’s heart and wallet.

How to Use B2B Market Research for Lead Generation

There are several key processes that can be drastically improved by leveraging market research.

1. Valuable MQL Detection

Marketing Qualified Leads in B2B sphere are companies that stay within an ace of becoming your clients. They have opted into a program of yours, downloaded some data from your site, or submitted contact information on their own initiative. Which of them should you target first of all to complete their conversion? Of course, those who are likely to generate the largest profit. Market surveys furnish you with the information on the size of their organization and funding stage that can help you sift the most valuable leads out and get at them hammer and tongs.

2. Identification of Business Leads’ Readiness to Buy

By asking leads a direct question in a survey whether they plan to make a one-time purchase or are considering long-time cooperation, you can determine how they see your future cooperation.

3. Revision of your Content Strategy

Market research can help you discover mainstream trends in your industry and check whether your content fits them. By polling your B2B leads, you can add more infographics or enlarge the product characteristics section thus catering to their needs.

4. Pain Point Elimination

Bottlenecks and issues can be found both in the quality of your products/services or in the way you sell them. In either case, market research helps you identify problems and take steps to improve UX by eradicating them.

In the age of total digitalization, market research can be conducted via leveraging respective software.

Tools in Market Research to Generate B2B Leads

There is a wide array of tools that can be utilized in performing B2B market research. They are honed to tap various data related to your customers. Some of them (like Google Keywords Tool) can give insights into the way people search for products and services in your niche, others (for instance, Klout, Kred, or Peerindex) allow you to identify top influencers in your industry, still others (KeySurvey) enable creating questionnaires. And there are comprehensive tools (like Google Trends or Google Analytics) that create a broad-scope picture of your potential clients.

Yet, whatever tool you might opt for, you should make sure your messages reach your addressee since email is universally recognized as the major means of building and maintaining rapport with the clientele.

market research for b2b lead generation

Source

The best way to do it is via a spam checker. This state-of-the-art software can help you monitor the deliverability of your letters since the email spam checker is designed to avoid spam filters and dodge blacklists. Once you install it, your B2B email lead generation will grow apace as well.

Conclusion

To go big-time in B2B commerce, you can’t rely on anecdotal evidence and entrepreneurial instinct. When used on a permanent footing, market research is a solid crutch in understanding key needs of your clients and the consumer environment in general, which is sure to tell positively upon the efficiency of lead generation

5 Effective Green Marketing Strategies

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Becoming an entrepreneur steadily becomes a childhood dream for many young people born in the late 1990s and early 2000s, just like only about 30 or 40 years ago people have dreamt of becoming astronauts, policemen, or firefighters. Indeed, doing business today has become not only profitable but also challenging and overwhelmingly intriguing. At the same time, doing business internationally only spices things up. However, doing business just for the sake of it might easily become boring, especially with the younger people, which will not produce the desired results by any means.

To do business with passion, one must pursue a higher goal, which means something more than just making money. One such great goal is sustainability. Not only it looks cool, but it also serves a great deal to the community at large.

sustainable-habits-for-ecofriendly-home

Doing the Right Things

When you serve not only yourself or your community but the whole planet, you might say that you’re doing something beyond great. Not only you look cool when you do a sustainable business, but you also manage to save your resources, costs, and, oftentimes, life force by following eco-friendly practices. At the same time, it is somewhat easier to start your business following the green trend. Your store or production facility, for example, might not look smooth but it might be sustainable by saving energy and water, recycling and reusing the office supplies, and being generally made out of different materials and objects available at hand.

Yet, at the same time, maintaining and raising a sustainable business might be quite a challenge. Despite the fact that green business is quite a popular thing today, you might observe this only as long as you stay local.

It’s truly hard to maintain the volumes of production viable for the greater audience and you might find yourself either sacrificing some of the green principles you craved or disproportionally increasing your costs as you grow bigger. Yet, one thing can still help with this problem and that is green marketing.

green-entrepreneurship

By following these green marketing strategies, you can at least pay off those massive costs that arise as you expand your green business.

  1. Design your business green. You could have probably used the materials and objects you stumbled upon as you started creating your sign or building the workspace for your employees. Well, as you grow, you can use it effectively. Produce your packaging or even the whole facilities with recycled materials, reuse as much as possible. You can even rebuild the abandoned half-destroyed building into a smaller office for your crew or development team. Not only that will look cool but will also promote you as a 100% sustainable entrepreneur.
  2. Increase online presence. Why even go outside when you can expand your business online. Create a blog if you haven’t done so yet or translate the one you already have. This way you will ensure that more than just one audience will see you. So, it’s worth the effort anyway. Just check out this best translation companies list and look for the one that suits your content the best. You’ll be surprised to find that you don’t have to pay a fortune for such services.
  3. Communicate the green message. Sometimes, simply selling eco-friendly products or having a green design might be not enough, no matter how hard you try. This is where you have to learn to communicate right. And that’s not just about marketing campaigns and blogging like in the point above (yet, you can check out the necessary knowledge for translators to communicate your message in different languages). Make sure to let your clients know how they and the environment benefit from their purchase or service you provide. In many cases, one such benefit is financial, which may attract people even more.
  4. Using sustainable web hosting. You might not know it but maintaining a data server is not that all clean and eco-friendly. In fact, running all of the U.S. web servers does as much environmental damage as 5 nuclear power plants. So, partnering with a sustainable data center is a good idea if you truly pursue a sustainable goal. Such a data center will use cutting-edge data science tech, more compact servers and might even be self-sufficient regarding the electricity powering itself with its own solar batteries.
  5. Promote and follow the 3 Rs of sustainability. Those Rs are to reduce, reuse, and recycle. Reduce the number of resources and harmful materials used in your production and main activity. Reuse all materials you can. Recycle the materials that can’t be reused or reduced. This rule is very simple to follow, yet, it largely affects your green mentality and enables your customers to see what you do.

It’s Not Hard at All

Doing the right things and leading your sustainable business through international ventures might seem challenging upon first glance (because it actually is) but the greater the challenge the greater the reward. By letting your customers know that you truly care you get them closer to yourself and vice versa. The bottom line of your pain is that you at least feel better for doing the right thing and being a better person every day.