Category Archives: Marketing

11 Storytelling Tips To Make Your Videos Pop

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Video marketing is an excellent way to reach your target audience. Have you considered creating a series of videos that can be used on social channels? It is a great way to establish an audience and build engagement over time.

Video posts can demonstrate your creativity, knowledge, and abilities as a marketer, using storytelling techniques that will keep your audience coming back for more. This article provides insight into eleven storytelling tips that you might find helpful when creating videos for use on social channels. It also includes some ideas for how you can use these tips to produce engaging content. Start editing videos on an Online Video Editor. It is the best and the cheapest way to start.

video marketing guide

Video Storytelling – A Complete Guide

1. Identify Your Goals and Target Audience

Carefully consider the goals you want to accomplish with your videos. What exactly do you want to convey? What do you want to make sure the audience understands? Make sure that your video aligns with your marketing objectives.

Also, consider who will be watching your video and what they already know. It will help you decide how to explain concepts and things in common terms rather than industry jargon.

2. Create a Storyboard

Storyboards are a great way to plan out the content of your videos by showing the audience exactly what you want them to see. By creating a draft, you can begin building your script, making sure the audience will follow along. You can then give it to your team for them to review and comment on.

3. Create Memorable Characters

Create characters that are easy to remember. One of the most important aspects of the video is the characters. They should instantly grab your viewers’ attention and will help them connect with the video. If they’re not interesting enough, viewers may get bored and

4. Create Emotional Value That Connects

Create videos that will interest your audience and that they will be compelled to watch. Each video should convey the emotion you want to inspire your audience, so they will feel something while watching it. It can be done by telling a good story, making good use of visuals, or by using only the right words to evoke feelings or emotions in your audience. Good visuals for your videos can be provided by Depositphotos.

5. Use Music Intelligently

Music can greatly enhance the emotional value that videos convey. Different songs evoke different emotions, but it is up to you which songs you use. Music can be used to create suspense, to make your audience feel anxious or threatened. Music can also be used to make them laugh or make them cry. You can also add music post video production by using an online video editor.

use of music in video marketing

Use the music in your video to enhance the emotion of the video, and help them immerse themselves in it more fully.

6. Use an Online Video Editor Trendy Video Editing

Video editing has become a very popular trend on YouTube and other social media. People use it to make videos more interesting and engaging. Although the trend may be growing, it is important to establish your style of video editing.

Don’t copy other people’s styles just because they’re popular, but do take inspiration from the popular video editing styles to help you create the distinctive style that will set you apart from others. You can find many trendy transitions on An online video editor. It will help you give direction to your video.

7. Pick A Video Style

When creating videos, it is important to choose a style for your videos. You can choose one that’s serious or one that’s funny. The most important part of any video marketing campaign is the goal.

If you want to drive web traffic, you’d probably use a different strategy than if you wanted to increase brand awareness. It depends on your overall objective and what your video needs to accomplish.

8. Add Humor To Your Videos

Videos that contain humor and entertainment tend to go viral more often. Humor can be used to make your videos more engaging and more appealing. Even if they’re not funny, adding comedy to your videos will help you stand out from the crowd by making your video stand out from the rest.

9. Use A Theme In Your Concept

You can play with colors and various themes on an Online Video Editor. Choosing a theme can help establish a consistent look for your videos. You’ll also be able to add special effects that will enhance the mood of your video and make it stand out from an otherwise blurry one. It will help establish an identity for your brand and make your videos more recognizable.

10. Keep Things Short And Snappy

Given that people often use their social media channels to relax and unwind, it is important to keep your videos short. It is ideal given the amount of time people are willing to spend on social media.

People are likely to be more engaged if you make your videos short, fast-paced, and fun; similarly, if you want your audience to engage with your video longer, make sure the content is engaging enough for them not to feel like scrolling away after a few seconds of watching it.

11. Understanding Video Impact On Various Social Media Platforms

When you’re creating videos for use on social media, you need to understand the media’s impact on different networks. Each platform is completely different from the others, and marketers need to understand this when deciding how to use videos.

video marketing tips

Videos work best on Instagram and Snapchat, and they can also be very effective on Facebook and Twitter. YouTube works well for longer videos, but most videos shared only get three seconds of viewing time before viewers move on to something else. It makes it essential for you to create high-quality content that gets people’s attention instantly so that many people will see your video.

You can find various video templates for different platforms on an Online Video Editor.

Conclusion

These tips can be implemented when making videos for any social media channel, but they are most suited to creating videos for Facebook and Twitter.

If you follow these 11 simple steps in creating videos for social media, you’re sure to get good results in executing your video marketing campaign. It would help if you learned to make the most of an online video editor to enhance your video furthermore.

There is a lot of money to be made in this niche, and if done right, video can help you build your brand and improve your conversions for whatever it is that you’re trying to promote.

5 Effective Green Marketing Strategies

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Becoming an entrepreneur steadily becomes a childhood dream for many young people born in the late 1990s and early 2000s, just like only about 30 or 40 years ago people have dreamt of becoming astronauts, policemen, or firefighters. Indeed, doing business today has become not only profitable but also challenging and overwhelmingly intriguing. At the same time, doing business internationally only spices things up. However, doing business just for the sake of it might easily become boring, especially with the younger people, which will not produce the desired results by any means.

To do business with passion, one must pursue a higher goal, which means something more than just making money. One such great goal is sustainability. Not only it looks cool, but it also serves a great deal to the community at large.

sustainable-habits-for-ecofriendly-home

Doing the Right Things

When you serve not only yourself or your community but the whole planet, you might say that you’re doing something beyond great. Not only you look cool when you do a sustainable business, but you also manage to save your resources, costs, and, oftentimes, life force by following eco-friendly practices. At the same time, it is somewhat easier to start your business following the green trend. Your store or production facility, for example, might not look smooth but it might be sustainable by saving energy and water, recycling and reusing the office supplies, and being generally made out of different materials and objects available at hand.

Yet, at the same time, maintaining and raising a sustainable business might be quite a challenge. Despite the fact that green business is quite a popular thing today, you might observe this only as long as you stay local.

It’s truly hard to maintain the volumes of production viable for the greater audience and you might find yourself either sacrificing some of the green principles you craved or disproportionally increasing your costs as you grow bigger. Yet, one thing can still help with this problem and that is green marketing.

green-entrepreneurship

By following these green marketing strategies, you can at least pay off those massive costs that arise as you expand your green business.

  1. Design your business green. You could have probably used the materials and objects you stumbled upon as you started creating your sign or building the workspace for your employees. Well, as you grow, you can use it effectively. Produce your packaging or even the whole facilities with recycled materials, reuse as much as possible. You can even rebuild the abandoned half-destroyed building into a smaller office for your crew or development team. Not only that will look cool but will also promote you as a 100% sustainable entrepreneur.
  2. Increase online presence. Why even go outside when you can expand your business online. Create a blog if you haven’t done so yet or translate the one you already have. This way you will ensure that more than just one audience will see you. So, it’s worth the effort anyway. Just check out this best translation companies list and look for the one that suits your content the best. You’ll be surprised to find that you don’t have to pay a fortune for such services.
  3. Communicate the green message. Sometimes, simply selling eco-friendly products or having a green design might be not enough, no matter how hard you try. This is where you have to learn to communicate right. And that’s not just about marketing campaigns and blogging like in the point above (yet, you can check out the necessary knowledge for translators to communicate your message in different languages through the best translation service).
  4. Using webinar tools, make sure to let your clients know how they and the environment benefit from their purchase or service you provide. In many cases, one such benefit is financial, which may attract people even more.
  5. Using sustainable web hosting. You might not know it but maintaining a data server is not that all clean and eco-friendly. In fact, running all of the U.S. web servers does as much environmental damage as 5 nuclear power plants. So, partnering with a sustainable data center is a good idea if you truly pursue a sustainable goal. Such a data center will use cutting-edge data science tech, more compact servers and might even be self-sufficient regarding the electricity powering itself with its own solar batteries.
  6. Promote and follow the 3 Rs of sustainability. Those Rs are to reduce, reuse, and recycle. Reduce the number of resources and harmful materials used in your production and main activity. Reuse all materials you can. Recycle the materials that can’t be reused or reduced. This rule is very simple to follow, yet, it largely affects your green mentality and enables your customers to see what you do.

It’s Not Hard at All

Doing the right things and leading your sustainable business through international ventures might seem challenging upon first glance (because it actually is) but the greater the challenge the greater the reward. By letting your customers know that you truly care you get them closer to yourself and vice versa. The bottom line of your pain is that you at least feel better for doing the right thing and being a better person every day.

Everything You Should Know About Sustainable Marketing

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It is worth saying that today sustainable marketing is no longer “just a trend” that companies can follow in some special cases. Every year the number of environmental problems increases, and society becomes really more socially responsible. This fact leads the consumer to look for a company whose concept reflects their values. By the way, the concept of “eco marketing” follows from this.

According to research, 77% of consumers say brand sustainability practices play a key role in their buying decisions. For marketers, this means that traditional marketing is no longer effective and viable. As a result, the coming years should be a period when brands take a step towards sustainable marketing.

Sustainable Digital Marketing

The main thing about SEO

SEO is a set of works on the site’s development, changing its environment, and analyzing user behavior. This method aims to improve existing positions for targeted queries and get good positions) for new queries of interest.

Off-page SEO, or the so-called external site optimization, is a set of activities external to the site. They aim to increase website traffic by the target audience from various search engines for certain queries.

It is important to remember that external optimization is not the site structure that changes but the external environment, which is demonstrated by various English-language options for naming this process (for example, Off-page SEO).

D/f links from relevant sites remain the primary ranking factor. Among webmasters, links are considered to be votes for the site. Search engines take these votes into account in their rankings. A large number of voices contribute to sustainable development.

Principles of sustainable marketing

Sustainable marketing is marketing focused on ensuring the production and sale of products. They should be environmentally friendly. By the way, promoting the commitment of business to sustainable practices in the field of public relations also contributes to the sustainable development of business.

It is based on the desire of businesses to benefit from the increased value that consumers attach to environmentally friendly products and companies. The market functioning of which is based on a commitment to the principles of maintaining the sustainability of the production process and promoting sustainable development online. To a certain extent, sustainable online marketing allows the use of traditional marketing methods.

Sustainable consumption

The conceptual basis of sustainable marketing is to ensure the sustainability of consumption, the need for which is due to environmental and social problems. In a general sense, the definition of sustainable consumption is the deliberate act of acquiring, consuming and disposing of goods.

These benefits are created with concern for society’s environmental and social well-being. In other words, it is a consumer behavior strategy focused on meeting individuals’ current needs and needs. In doing so, companies must take into account the condition of preventing harm to the needs of future generations.

ecofriendly home

Several things underlie sustainable consumption. Examples are: the greening of consumption, on the one hand, maintaining the stability of cultural and social systems, on the other hand. It is worth adding that sustainable advertising is one of the most important tasks of sustainable marketing. Its use is the promotion of high quality of life, provided that the social and environmental well-being of society is ensured.

Environmental Marketing

Many are interested in the answer to the question, what is environmental marketing? This is marketing aimed at meeting the target audience’s needs through products and services that help protect the environment. The main goal of this activity is the popularization of ecological products and the formation of responsible consumption among users.

You have the opportunity to learn more about promoting your own environmentally friendly business.

Goals of environmental marketing

When making eco-products, the standard is the main goal of eco marketing. Therefore, it faces such tasks as:

  • increasing environmental awareness among consumers.
  • development and promotion of environmental goods;
  • promotion of environmentally friendly goods and services in the market;
  • formation of environmental needs in the market;
  • ecologization of production.

Ecological Marketing Methods

Every year, environmental marketing is used by more and more companies in different business areas. By the way, there are certain principles of SEO for eco-friendly businesses. That is not only a trend but also a way to save the environment as well as health. Familiarize yourself with the main methods of environmental marketing:

PR and creating a positive image of the company. In order for an enterprise to look environmentally responsible in the eyes of consumers. It is necessary to demonstrate openness.

Increasing customer loyalty. To do this, companies develop different ways to solve environmental problems, which attracts potential buyers to the brand and strengthens trust in it.

Creation of new environmental goods and services. This approach shows the company’s serious attitude to environmental issues and demonstrates its responsible position.

Attract influencers. Potential customers trust the opinion of influential people more than advertising. Therefore, interaction with popular singers, actors, bloggers, and other celebrities helps increase the demand for eco-products and create a community of environmentally responsible consumers.

How Sociology Graduates May Implement Their Knowledge at Digital Marketing

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Knowledge of sociology can help enhance an individual’s analytical and critical thinking abilities. The subject can help them understand the motivations behind customer choices. Firstly, they can understand the motivation driving factors between men and women. Then apply this knowledge to engage in need-focused marketing approaches.

In digital marketing, the marketer does not interact with customers face to face. Without knowledge of sociology, markers might not understand the emotions an online customer is experiencing or read a change in mood.

How Sociology Graduates Can Excel at Digital Marketing

Understanding sociology and marketing

Sociology studies how human beings behave and how societies develop. When a student studies sociology, they can take analytical approaches to societal drawbacks. They analyze the way societies are evolving and come to conclusions on how they can be improved, including improving different races and relationships.

On the other hand, marketing deals with product sales, promotion, demand, supply, and growth. A marketer segments the market and builds insights on which segment to approach first, depending on its preferences. Sociology combined with marketing can help a digital marketer create relevant products and strategic approaches to various market segments.

Marketing takes place in a social context, and no marketer can excel without people/societies. Sociology is the foundation of marketing. Understanding how people behave as individuals and as societies help digital marketers sell their products with ease.

Understanding human behavior and different traits will help you relate well with people at all levels of life. It doesn’t matter whether they are employers, workmates, customers, relatives, or community members. You can enhance these skills by studying sociology in college. During your study at the university, you will be asked multiple times to write a sociology essay. Whenever you get such an assignment, remember to look at these sociology essay examples on Samplius to help you get inspired. The essay examples are created for students to help them get ideas during study or assignment writing.

Product perception

Before a customer buys a product, they first go through a time of decision making. They weigh how the product will be beneficial to them or how it might harm them. If the good points are stronger, they decide to buy.

Product perception plays an important part in a customer buying cycle. They have personal opinions about the product, have a certain level of feelings towards it, and have beliefs about the product. All these are important when a marketer wants to build a list of loyal customers and retain them.

Sociology will help the digital marketer understand how customers in a given segment perceive the product. If the perception is negative, they will improve the product or change its description to make it attractive before them.

Market segmentation

Market segmentation helps digital marketers target the right demographics. They may decide to target managers, students, youth, senior members, mothers, etc. The need in one segment is different from another.

A certain segment might behave in a certain way due to economic strains. The digital marketer will create products that fit that segment’s economic status. When they segment the market , penetration will be easy.

Conditions that influence product demand

A certain region might not need a certain product, but some underlying conditions might create demand for the product and force them to buy. For example, three years ago, the world didn’t require sanitizers a lot like it is today.

An underlying condition forced the demand for sanitizers to rise. Marketers who have studied psychology analyze social trends in a given society and see a business opportunity in it. They market products that meet the specific need. Another example is the fast technological development the world is experiencing currently. A digital marketer with sociology knowledge can see what products will be in high demand soon. They are creating those products in preparation for the market.

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Collect and analyze data to help improve service delivery

Data is crucial in the development of business. Marketers collect data from people to help them understand customer behavior, needs, purchasing power, and drawbacks. A sociology graduate will be able to analyze the data and understand why customers are buying certain products and what might make them change their minds to a different product.

Conclusion

Sociology graduates have better opportunities to excel in digital marketing than graduates who study marketing only. Marketing focuses on people that are rooted in specific social norms, beliefs, and traditions. The knowledge of sociology will help marketers understands how societies behave at different levels and regions. With this knowledge, they will segment the market and market targeted products relevant to that market.

How To Prepare Your Business For Christmas?

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Christmas is that magical time of the year we all eagerly wait for. Autumn has already begun, and before you know it, people will be carolling in the streets and enjoying lavish Christmas feasts. You know what this means – it’s time to start making plans and gearing up for the festive season. With so much to do, it is never too soon to start Christmas preparations.

In this article, you will learn what you can do to build profit and attract new customers this holiday season, as well as four ways to set your business up for success.

How to Prepare Your Business for Christmas

Things Businesses Should Do to Prepare for Christmas

There is so much to be taken care of at Christmas that it is important to plan things ahead of time. Doing this can help you avoid last minute stress. Make sure you check the following off on your to-do list before Christmas.

1. Check the Inventory and Supplies

Inventory and supplies are vital in any business. This is time to review the year’s sales, and identify your needs for the coming year. If you need to restock supplies, order them in advance because at this time of year suppliers are tight on time and have tonnes of deadlines ahead of them.

It is very much a possibility that your supplier might turn down your last minute orders because of scarce resources. Furthermore, ordering beforehand saves a lot of cash because last-minute orders are expensive, and there is costly shipping on top.

If you are new to the business world and cannot refer to previous records, consult your network for insider tips. Understand and analyse the market, demand-supply ratios, and order accordingly. And lastly, always stock the basics like toiletries, paper rolls, gift cards, sanitisers (a 2021 essential), and sweets for kids.

2. Coordinate Staff Leave

Every business owner should organize staff leave well in advance. Obviously, your employees have families too, and they deserve time of to spend with their family and celebrate Christmas. However, it is also fair on your part to expect them to meet their work commitments. So, what can you do?

For starters, establish rules and make them clear to all the employees. For example, you may say that leave applications must come through a month in advance. This will help you schedule employee leave and shifts accordingly without burdening anyone with too much work. Make sure that you’re fair to everyone. Nobody should get preferential treatment because, in the end, everybody wants to be with their families.

Furthermore, if you will require seasonal staff, start the hiring process now because getting seasonal staff at the last minute is not just frustrating, but inefficient too. Ensure that the seasonal staff you hire are trustworthy and sincere because the wrong employees could scare away your customers.

3. Revamping Marketing and Promotional Strategies

It is critical to have the right marketing and promotional strategies in place so you can market your business effectively at the right time. Go through your feedback and find out what your clients love the most, their preferences, and how you can revamp your strategies to attract more customers.

If you have a website, it’s a good idea to have it temporarily redesigned in a Christmas theme. A little bit of creativity will not harm your brand. Also, make sure your catalogues are up to date with all current products.

And lastly, explore options for marketing your holiday offers and new arrivals. This may include:

  • Email Marketing
  • Facebook/Instagram Ads
  • Address cards and greeting tokens
  • Direct posts to regular clients

4. The Essence of Christmas

It’s important to make your business feel like Christmas – so get decorating! Put some lights on, and make a dazzling Christmas tree. In short, make your office or store feel festive. COVID-19 has taken so much from us, including our ability to celebrate special times of the year. Therefore, use this year to make up for this and really get into the Christmas spirit?

Although these decorations look beautiful, you can’t deny that decorating can be a hassle, not to mention expensive. However, this is where the professionals come in. You don’t need to buy a new Christmas tree – simply hire one from a specialist company like phsgreenleaf.co.uk. These companies can even incorporate special requests and tailor your Christmas display to your brand’s identity. You can ask them to make the decorations reflect your brand and make the most out of the display.

Wrapping Up

Christmas time can be stressful for businesses if they are not prepared. However, it can be the best and most profitable time of the year if you follow the right strategies. The most successful business owners often start their Christmas preparations in July or even June. If they can, you can too – so get started today!

Market Research as a B2B Lead Generation Propellant

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In any kind of business, sustainable growth is impossible without expanding your reach and attracting new customers, which spells turning average site visitors into leads. While for B2C ventures, the potential clientele is the total population of the Earth, B2B leads are harder to come by since they aren’t that numerous. That is why B2B lead generation is a harder nut to crack, causing companies to go all lengths in order to win corporate consumers to their side.

Now Lead Generation Will Be Easier Through B2B Market Research

Market research is commonly understood as a technique of collecting, analyzing, and interpreting various business-related data that is highly instrumental in addressing a whole gamut of commercial challenges and developing an overarching marketing strategy.

market research for b2b lead generation

An essential element of such a strategy is finding business sales leads that have all chances to augment your B2B client base and bring a stream of revenues into your coffers.

Why Market Research is an Effective Tool in B2B Lead Generation

Market research can be a powerful engine that will enhance the business efforts of every B2B digital marketing agency aimed at successful B2B sales lead generation. Where does it come in especially handy?

1. A deeper understanding of customers

By holding regular surveys you can create a 360-degree view of your clients. Who are they? Why do they acquire your products? How often do they do that? How do they like them? Once you get answers to these questions, you will realize how the obtained image fits into your vision of an ideal customer and discover where you are wrong in your expectations.

2. Identifying the standing of competitors

Assessing the niche, you will see who is outperforming its adversaries and in what aspects. You will be able to have a closer look at your competitors’ success and see where your shoe pinches. What do they do better than you? Where do they lag behind? Knowing this, you will learn why your business leads are eventually converted into your rivals’ clients.

3. Pre-launch product testing

Before investing heavily into any business idea, you should discover whether it holds water (both operationally and financially). Moreover, you will see what marketing approach you should adopt to take the shortest cut to your customer’s heart and wallet.

How to Use B2B Market Research for Lead Generation

There are several key processes that can be drastically improved by leveraging market research.

1. Valuable MQL Detection

Marketing Qualified Leads in B2B sphere are companies that stay within an ace of becoming your clients. They have opted into a program of yours, downloaded some data from your site, or submitted contact information on their own initiative. Which of them should you target first of all to complete their conversion? Of course, those who are likely to generate the largest profit. Market surveys furnish you with the information on the size of their organization and funding stage that can help you sift the most valuable leads out and get at them hammer and tongs.

2. Identification of Business Leads’ Readiness to Buy

By asking leads a direct question in a survey whether they plan to make a one-time purchase or are considering long-time cooperation, you can determine how they see your future cooperation.

3. Revision of your Content Strategy

Market research can help you discover mainstream trends in your industry and check whether your content fits them. By polling your B2B leads, you can add more infographics or enlarge the product characteristics section thus catering to their needs.

4. Pain Point Elimination

Bottlenecks and issues can be found both in the quality of your products/services or in the way you sell them. In either case, market research helps you identify problems and take steps to improve UX by eradicating them.

In the age of total digitalization, market research can be conducted via leveraging respective software.

Tools in Market Research to Generate B2B Leads

There is a wide array of tools that can be utilized in performing B2B market research. They are honed to tap various data related to your customers.

Some of them (like Google Keywords Tool) can give insights into the way people search for products and services in your niche, others (for instance, Klout, Kred, or Peerindex) allow you to identify top influencers in your industry, still others (KeySurvey) enable creating questionnaires. And there are comprehensive tools (like Google Trends or Google Analytics) that create a broad-scope picture of your potential clients.

Yet, whatever tool you might opt for, you should make sure your messages reach your addressee since email is universally recognized as the major means of building and maintaining rapport with the clientele.

market research for b2b lead generation

Source

The best way to do it is via a spam checker. This state-of-the-art software can help you monitor the deliverability of your letters since the email spam checker is designed to avoid spam filters and dodge blacklists. Once you install it, your B2B email lead generation will grow apace as well.

Conclusion

To go big-time in B2B commerce, you can’t rely on anecdotal evidence and entrepreneurial instinct. When used on a permanent footing, market research is a solid crutch in understanding key needs of your clients and the consumer environment in general, which is sure to tell positively upon the efficiency of lead generation