Given that Giving Tuesday is a worldwide movement that began with a hashtag, it stands to reason that it receives a tonne of attention on social media. Thinking about how big it is? 2019 had more than 20 billion social media impressions for the hashtag #GivingTuesday. Social media usage was widespread in 2020 across all nations and regions.
Giving Tuesday, also called Charity Tuesday, generates most of its traffic (and donations) through social media. One must recognize the most effective approaches for involving current supporters, luring new followers, and receiving new donations. These 5 tactics will leave a lasting impression on anyone who contacts your nonprofit organization.
1. Use Hashtags Carefully
Since its beginning in 2012, #GivingTuesday has generated billions of impressions directly from strategic marketing. Use hashtags strategically in your Giving Tuesday social media postings to significantly expand your audience, like Gilda’s Club Chicago did for their 2020 campaign.
An effective hashtag strategy may increase interaction, but utilizing hashtags improperly might present problems. It may cause specific algorithms to move your content lower down in visitors’ feeds. Learn the best practices for each platform, then use your imagination to choose the strategy to employ this giving season to promote your cause.
2. Use Video to Increase Giving Tuesday Participation
Across all platforms, video has become a crucial component of social media. To connect with your audience and inspire action, focus on innovation and a compelling narrative. There are several benefits to using video in your Giving Tuesday social media plan. Here are a few of those:
- Increase exposure and participation by holding a viewer’s attention for longer.
- Increase interactions to extend content life and keep it in the online ecosystem.
- Use social media to reach Generation Z contributors, who are most inclined to learn about new causes.
- Create material at home that tells a compelling tale and has a real feel.
- Using video instead of words may make your message simpler to remember.
- The good news is that engagement levels are not influenced by production value. First-person, unscripted, single-take films made up the bulk of the most interesting videos.
3. Maintain Your Social Media Plan
While combining fresh strategies into your Giving Tuesday, Social media plan is essential for long-term success. You must never wait until the event to give anything a shot. Keep using the platforms that you’ve successfully used in prior campaigns.
Find out which platform best conveys your message, and analyze your performance numbers across all your platforms. Do you notice that your audience seems especially active on any platform?
Here is a list of Social networking platforms that appeal to contributors across generations:
- Facebook: 37% Boomers, 45% Gen Z, 66% Gen X, and 66% millennials.
- YouTube: 42% Gen X, 18% Boomers, 59% millennials, 56% Gen Z
- Instagram: 35% Gen X, 11% Boomers, 53% Gen Z, 51% millennials
- TikTok: 47% Gen Z, 37% Millennials, 17% Gen X, and 3% Baby Boomers and older
- Twitter: 36% Gen Z, 34% millennials, 23% Gen X, and 8% boomers and older
- Snapchat has a 25% Gen Z, 34% millennial, 17% Gen X, and 2% boomer user base.
Any article that inspires you on Giving Tuesday should be noted. The secret to having a great marketing presence is seeing arising trends and thinking of creative ways to apply them to your upcoming efforts. Keep asking questions so you’ll have a list of suggestions when Giving Tuesday 2022 rolls around.
4. Produce Superior Content for Giving Tuesday
Even though it might seem apparent, producing top-notch content is one of the most crucial—and most overlooked—parts of a successful Giving Tuesday social media strategy. Emotionally charged material can assist supporters of a concept in committing to it.
Consider posting a bespoke image with a compelling statistic that underlines the urgency of your request, or consider sharing an infographic to highlight crucial arguments that support your call to action. Additionally powerful in creating an emotional connection with donors are quotes and testimonials.
Maintain brand consistency, stretch your material across numerous platforms, and optimize your picture and video specs to ensure your content surpasses donor expectations.
5. Combine Authentic Engagement with Your Audience
Social media’s fundamental goals are interacting with others, making connections, and creating deep ties. Consider your feed a live discussion where you may respond to comments, recognize achievements, and thank your fans.
To express your gratitude for their support, speak with your contributors in the weeks preceding Giving Tuesday. You can also engage in active likes, favorites, shares, direct messages, and comments on an actual day.
Give funders, board members, or sponsors a special mention by tagging them. Another excellent method to make kids feel important is to include them in your stories.
Social media is an essential marketing tool for every online fundraising effort, especially on Giving Tuesday. Thanks largely to the massive audiences it reaches on websites like Instagram, Facebook, and Twitter, the worldwide giving day has developed rapidly.
Use these social media best practices for Giving Tuesday to engage current supporters, get new ones, and motivate your community to take action this year.