Going green is a viable business strategy if you’re looking for ways to become a sustainable brand. Doing so won’t only significantly reduce costs but may also potentially attract new customers and supporters. That’s why it’s no longer a surprise when entrepreneurs are considering renewable energy in powering up their companies. This isn’t impossible to achieve thanks to technology, especially if you’ve done enough research and you’re in it for the long haul.
Renewable energy isn’t difficult to understand. It means collecting useful energy from sources that are renewable and won’t be depleted even when used constantly. These include solar or wind power. The process involves continuous replenishment of energy, which you can take advantage of as a business owner. Depending on how flexible you are as a company, shifting to renewable energy might just be one of the best investments you could make.
No matter what your goal may be for making the switch, here are some ways you could start turning to renewable energy for your enterprise.
1. Know Your Options
As there are different types of renewable energy sources, doing your research is a good starting point. This is for you to know your options and make a decision accordingly. If your facility has considerable roof space, you may consider turning to solar energy. This turns the sun’s energy into electricity that you can use for your business. If you’re from Florida, solar companies in Miami like Airis Energy Solutions and others would be more than willing to have a discussion. This may include how you can take advantage of the infinite benefits of the sun and its energy.
Florida is a good location considering its adequate exposure to sunlight. To add, being in the US qualifies your business for a tax credit. This is in return for using renewable energy for your business power needs. Aside from solar power, you could also tap into other energy sources such as commercial wind from turbine blades, hydroelectricity, and biomass from organic matter.
2. Weigh The Cost Vs. Benefits
As a business, one of your priorities is to make sure every cost should justify the benefits you’ll gain out of an investment. Since you’re considering shifting your business to renewable energy, it’s essential to realize and analyze the cost of each of your options. By doing so, you could decide better. Solar panels, for example, may come with a hefty upfront cost. However, if you think about the return of investment it can potentially give, it’s something to consider. Also. many panels have around 20-25 years of warranty in them.
On the other hand, micro wind turbines may be cheaper, but their lifespan is shorter. You could opt for larger sizes, but of course, you also need to consider the space you have. Additionally, it requires maintenance and the permits you may need to obtain from your local government or municipality’s office.
3. Turn It Into An Advocacy
Going green is brilliant advocacy that won’t only allow you to save on electricity costs. To add, you can attract more customers and supporters. You may do this if you amp up your public relations and highlight how you’re trying to make a difference in saving the planet. No matter how small the impact may be, it feels good knowing you can contribute to the environment. For sure, your customers would also be more motivated to spend money on a brand that cares.
4. Involve Your Employees
Environmentally conscious advocacy isn’t just something you can impose on the organization. You need to ensure your employees are educated and informed about. This is needed so you can all work together in achieving the goal. Doing so will encourage everyone on the team to support the cause. Also, it can even motivate them to do the same in their homes.
Aside from renewable energy sources, you can also consider adopting a sustainable and eco-friendly approach in the workplace. You could provide learning materials that’ll teach everyone how to conserve energy. Also, you may come up with recycling programs that could potentially reduce commercial wastes. A paperless office can also go a long way in going green for your business. Involving the employees, staff, and colleagues is a positive experience that can surely help you achieve a desirable and sustainable outcome for the company.
Shifting to renewable energy is something that all businesses should consider, no matter the size and nature of the industry. With the planet’s resources slowly but surely depleting, it’s about time to think of ways to contribute. If all establishments and workplaces would start to feel like this, all efforts won’t surely be wasted.
Know your options when thinking of a renewable energy source. Make sure you weigh the cost of investment to determine if it’s worth the benefits. Turn your goal into advocacy, and don’t forget to involve your employees so you can work hand in hand in achieving a common objective.