Tag Archives: Public Relations

4 Ways To Shift Your Business To Renewable Energy

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Going green is a viable business strategy if you’re looking for ways to become a sustainable brand. Doing so won’t only significantly reduce costs but may also potentially attract new customers and supporters. That’s why it’s no longer a surprise when entrepreneurs are considering renewable energy in powering up their companies. This isn’t impossible to achieve thanks to technology, especially if you’ve done enough research and you’re in it for the long haul.

Renewable energy isn’t difficult to understand. It means collecting useful energy from sources that are renewable and won’t be depleted even when used constantly.  These include solar or wind power. The process involves continuous replenishment of energy, which you can take advantage of as a business owner. Depending on how flexible you are as a company, shifting to renewable energy might just be one of the best investments you could make.

No matter what your goal may be for making the switch, here are some ways you could start turning to renewable energy for your enterprise.

Ways To Shift Your Business To Renewable Energy

1. Know Your Options

As there are different types of renewable energy sources, doing your research is a good starting point.  This is for you to know your options and make a decision accordingly. If your facility has considerable roof space, you may consider turning to solar energy.  This turns the sun’s energy into electricity that you can use for your business. If you’re from Florida, solar companies in Miami like Airis Energy Solutions and others would be more than willing to have a discussion.  This may include how you can take advantage of the infinite benefits of the sun and its energy.

Florida is a good location considering its adequate exposure to sunlight. To add, being in the US qualifies your business for a tax credit.  This is in return for using renewable energy for your business power needs. Aside from solar power, you could also tap into other energy sources such as commercial wind from turbine blades, hydroelectricity, and biomass from organic matter.

2. Weigh The Cost Vs. Benefits

As a business, one of your priorities is to make sure every cost should justify the benefits you’ll gain out of an investment. Since you’re considering shifting your business to renewable energy, it’s essential to realize and analyze the cost of each of your options.  By doing so, you could decide better. Solar panels, for example, may come with a hefty upfront cost. However, if you think about the return of investment it can potentially give, it’s something to consider.  Also. many panels have around 20-25 years of warranty in them.

On the other hand, micro wind turbines may be cheaper, but their lifespan is shorter. You could opt for larger sizes, but of course, you also need to consider the space you have. Additionally, it requires maintenance and the environmental permits you may need to obtain from your local government or municipality’s office.

3. Turn It Into An Advocacy

Going green is brilliant advocacy that won’t only allow you to save on electricity costs. To add, you can attract more customers and supporters.  You may do this if you amp up your public relations and highlight how you’re trying to make a difference in saving the planet. No matter how small the impact may be, it feels good knowing you can contribute to the environment. For sure, your customers would also be more motivated to spend money on a brand that cares.

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4. Involve Your Employees

Environmentally conscious advocacy isn’t just something you can impose on the organization. You need to ensure your employees are educated and informed about.  This is needed so you can all work together in achieving the goal. Doing so will encourage everyone on the team to support the cause.

Aside from renewable energy sources, you can also consider adopting a sustainable and eco-friendly approach in the workplace. You could provide learning materials that’ll teach everyone how to conserve energy. Also, you may come up with recycling programs that could potentially reduce commercial wastes. A paperless office can also go a long way in going green for your business. For example, using a paystub will allow you to deliver paystubs digitally, therefore saving on paper which preserves energy. Check out the best paystub generator free to save on money and the environment.

Involving the employees, staff, and colleagues is a positive experience that can surely help you achieve a desirable and sustainable outcome for the company.

Conclusion

Shifting to renewable energy is something that all businesses should consider, no matter the size and nature of the industry. With the planet’s resources slowly but surely depleting, it’s about time to think of ways to contribute.  If all establishments and workplaces would start to feel like this, all efforts won’t surely be wasted.

Know your options when thinking of a renewable energy source. Make sure you weigh the cost of investment to determine if it’s worth the benefits. Turn your goal into advocacy, and don’t forget to involve your employees so you can work hand in hand in achieving a common objective.

Why Should Your Company Commit to Renewable Power?

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Roughly one-third of U.S. greenhouse gas emissions come from burning fossil fuels to create electricity, according to Climate Collaborative. Using non-renewable gas, oil and coal adds to a rapidly growing carbon footprint, increases global warming and spells disaster for our fragile planet’s future. Companies and large corporations have the ability to make a positive environmental change by committing to transition to renewable energy in the coming months and years. Not only will this benefit our planet, but it also promises success for companies who choose to commit to it.

Reduce energy costs by producing your own energy

Utility bills are a huge expense for businesses, many of which are at the mercy of utility companies that could raise their rates at any moment. Renewable energy is an attractive alternative to electricity and the bills that come with it. Wind installations are one option, but solar panels are even better as they are more predictable, efficient and affordable.

In fact, the cost of renewable energy is dropping at an incredibly rapid rate. The total cost of developing wind power has dropped 55% in the last five years while solar energy has dropped a shocking 74%. These low prices stem from massive global investment and rapid technological advancement. And major corporations that are already using clean energy are only looking to buy more in the coming months.

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Boosting public relations

An increasing number of companies are committing to renewable power to boost public image. Smart businesses know that, in today’s world, renewable power is a source of competitive advantage. Social pressure to reduce emissions continues to rise as consumers look for ways to be involved in saving the planet. This green movement has driven a demand for green products. And companies that can sustainably create these products are winners in the public eye.

Renewable power is also reliable and predictable

Unlike coal or oil, we’ll never run out of wind or sun. This makes the cost and savings of wind and solar power quite stable. Solar panels installed on top of business structures will produce a consistent amount of energy year after year as long as they are properly maintained. This strong reliability makes budgeting easier and ensures a less volatile bottom line.

Reducing carbon emissions

Every one killowatt-hour of energy produced keeps 300 pounds of carbon out of the atmosphere. So, replacing non-renewable energy with renewable resources naturally decreases global warming emissions. And that’s good news for everyone on earth because if we’re left with more carbon than oxygen, it’s going to be a little difficult to breathe.

How Can You Commit to Renewable Power?

The first step in committing to renewable power is shifting your perspective. Take time to personally research these benefits of renewable power. Once you decide sustainable energy is worth implementing, on both an individual and global scale, you can begin to look for ways to create your own strategy.

The best way to brainstorm and execute strategy is to develop a team with specific goals in mind. This team should include members from different departments such as legal, financial, environmental, sustainability and operations. Once there is a team in place, you can begin to integrate energy into the company’s vision and operations.

The team should begin by assessing current energy impacts and how they might change them. Analyzing impact and comparing your own to competitors’ will reveal performance opportunities and gaps. The team can then develop a plan of action. Aggressive targets should reflect the degree and pace of emission reductions necessary to mitigate climate change.

Once goals are outlined, the team must create incentives for employees and consumers alike to make energy an actionable priority. From there, they can measure and manage energy usage as the company transitions from non-renewable to renewable energy sources.