About Henry Mcdoewell

Henry McDowell began his career as a researcher for his own blog. However, his passion for the new things in life has brought him to his breakthrough and he now works as an outsource writer for a number of online publications. Henry’s stories usually outline the most important things about the modern lifestyle and share Henry’s own experiences in this fast-paced and ever-changing world.

5 Effective Green Marketing Strategies

Becoming an entrepreneur steadily becomes a childhood dream for many young people born in the late 1990s and early 2000s, just like only about 30 or 40 years ago people have dreamt of becoming astronauts, policemen, or firefighters. Indeed, doing business today has become not only profitable but also challenging and overwhelmingly intriguing. At the same time, doing business internationally only spices things up. However, doing business just for the sake of it might easily become boring, especially with the younger people, which will not produce the desired results by any means.

To do business with passion, one must pursue a higher goal, which means something more than just making money. One such great goal is sustainability. Not only it looks cool, but it also serves a great deal to the community at large.

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Doing the Right Things

When you serve not only yourself or your community but the whole planet, you might say that you’re doing something beyond great. Not only you look cool when you do a sustainable business, but you also manage to save your resources, costs, and, oftentimes, life force by following eco-friendly practices. At the same time, it is somewhat easier to start your business following the green trend. Your store or production facility, for example, might not look smooth but it might be sustainable by saving energy and water, recycling and reusing the office supplies, and being generally made out of different materials and objects available at hand.

Yet, at the same time, maintaining and raising a sustainable business might be quite a challenge. Despite the fact that green business is quite a popular thing today, you might observe this only as long as you stay local.

It’s truly hard to maintain the volumes of production viable for the greater audience and you might find yourself either sacrificing some of the green principles you craved or disproportionally increasing your costs as you grow bigger. Yet, one thing can still help with this problem and that is green marketing.

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By following these green marketing strategies, you can at least pay off those massive costs that arise as you expand your green business.

  1. Design your business green. You could have probably used the materials and objects you stumbled upon as you started creating your sign or building the workspace for your employees. Well, as you grow, you can use it effectively. Produce your packaging or even the whole facilities with recycled materials, reuse as much as possible. You can even rebuild the abandoned half-destroyed building into a smaller office for your crew or development team. Not only that will look cool but will also promote you as a 100% sustainable entrepreneur.
  2. Increase online presence. Why even go outside when you can expand your business online. Create a blog if you haven’t done so yet or translate the one you already have. This way you will ensure that more than just one audience will see you. So, it’s worth the effort anyway. Just check out this best translation companies list and look for the one that suits your content the best. You’ll be surprised to find that you don’t have to pay a fortune for such services.
  3. Communicate the green message. Sometimes, simply selling eco-friendly products or having a green design might be not enough, no matter how hard you try. This is where you have to learn to communicate right. And that’s not just about marketing campaigns and blogging like in the point above (yet, you can check out the necessary knowledge for translators to communicate your message in different languages). Make sure to let your clients know how they and the environment benefit from their purchase or service you provide. In many cases, one such benefit is financial, which may attract people even more.
  4. Using sustainable web hosting. You might not know it but maintaining a data server is not that all clean and eco-friendly. In fact, running all of the U.S. web servers does as much environmental damage as 5 nuclear power plants. So, partnering with a sustainable data center is a good idea if you truly pursue a sustainable goal. Such a data center will use cutting-edge data science tech, more compact servers and might even be self-sufficient regarding the electricity powering itself with its own solar batteries.
  5. Promote and follow the 3 Rs of sustainability. Those Rs are to reduce, reuse, and recycle. Reduce the number of resources and harmful materials used in your production and main activity. Reuse all materials you can. Recycle the materials that can’t be reused or reduced. This rule is very simple to follow, yet, it largely affects your green mentality and enables your customers to see what you do.

It’s Not Hard at All

Doing the right things and leading your sustainable business through international ventures might seem challenging upon first glance (because it actually is) but the greater the challenge the greater the reward. By letting your customers know that you truly care you get them closer to yourself and vice versa. The bottom line of your pain is that you at least feel better for doing the right thing and being a better person every day.

How to Start Eco-Business Internationally?

Doing business today is, perhaps, one of the hottest trends that have held its high position for a number of years now. If you want to make more than enough money, you should totally start your own business or, at least, purchase a franchise and go ahead from there. Yet, if you’re already in the game and want to grow then going international should be your next step. And going global with your eco-business is not the easiest feat, although it becomes quite popular as more and more entrepreneurs realize that it’s a pretty viable idea that pays off exceptionally well. So, what are the challenges of going international in eco-business, and how these challenges can be mitigated?

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Internationalization Done Wisely

Being smart in business is something that goes without question. You have to not only have some theoretical understanding of how business is done and what’s an international business but also have some kind of sixth sense to make the right decisions and take viable directions. Internationalizing your eco-business can be quite painful and not just while you’re in the process of leading your company into the Great Unknown (which international business essentially is about) but while preparing for it.

Indeed, in order to enter your desired international market smoothly, you have to calculate your steps pretty carefully. Nothing is perfect, of course, but you can, at least, aim for the right spot and potentially be at a significantly lower risk of not making it. One of the trendiest aims in international business today is going eco-friendly. This is the kind of trend that is not only viable to follow but is also reasonable to follow.

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Preserving our mother Earth from any kind of environmental danger is, perhaps, the best repayment we can do, so there you have 2 reasons. As for the methodology of doing eco-business internationally, it’s pretty basic, with something borrowed from the general internationalization practices and something from the eco-business trends. So, here are a couple of such tips.

  • Assess your potential markets. Obviously, it’s better to aim where it might fit in better or correspond with the local tastes and preferences. Some of the top eco-friendly brands come from the United States and European countries, predominantly from the Scandinavian part. So, one of the best picks for your start would be somewhere there. In addition, you should consider the buying power of your potential customers, the environmental situation in the country, as well as the overall green culture of the country.
  • Establish an online presence. The internet is perhaps one of the best places to start your internationalization. As lots of people use social media and simply cannot live without Google search, having your digital content targeted for a specific audience, or translating your original content is a solid and viable idea. One way of starting your business and hitting a bull’s eye is to familiarize people with you before going with a full blast.
  • Comply with your ideas. You’re running an eco-friendly business, right? That means that you must minimize any potential harm you might do to an environment or even completely eliminate it. You have to agree that marketing an eco-friendly detergent produced on a rather smokey plant or delivered by huge fuel trucks is kind of weird, to say the least.
  • Keep an eye on formalities. As you go international, every formal aspect, including the needed documents and licenses must be kept in order. That also applies to their translation. Address the leading language translation services to make sure that the quality is at the top. Additionally, consider a certified translation company in order to ensure that the professional specialists working on all translations and have the full legal right to do so. This will certainly keep you from the trouble you might be least expecting.
  • Go ethical. As it’s a must for an eco-friendly business to maintain eco-friendly production, it’s also a great bonus if you treat the people around you well too. Ensure great working conditions for your employees, implement the rules and policies that stimulate a friendly environment and productivity. This way you’ll be able to show that you’re really pursuing the great goals as well as motivate your employees to work well.

Not as Hard as It May Seem

Although running your business internationally and in the eco-friendly arena might be somewhat overwhelming from time to time due to such business’ development and limited popularity, there still is a great payoff to that. One of the most important traits of such business is that it’s considered as innovative as it can only get today and being one of the driving forces of progress is pretty cool and attracts people. So, get your courage together, make sure you do more good than harm and go ahead exploring the new horizons.

10 Green Business Ideas for Young Entrepreneurs

Out of some of the hottest trends that have been on the top lists for quite a while are choosing an entrepreneur as the primary occupation and doing an eco-friendly business. While the former is primarily motivated by making money to afford quite a comfy living, the latter is usually motivated by something else. And that something else does not mean it has to be charitable.

The eco-friendly business has lots of benefits, the scales of which largely outweigh the monetary advantages of doing any kind of other business. Just think about it, by going green with your business you’re promoting the Earth’s safety from potential environmental catastrophe, you support innovation, and simply look cool and trendy. So, what are the specifics of doing business in a green way?

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Green Business: The Essentials

Although it might seem like something totally out of this world, green business is still business. You still have to be aware of all the formalities, such as legal regulations, competition, and economic rules and environments. You must make sure that people know about you, so marketing through all channels is reasonable.

Yet, there are some specific characteristics of the eco-friendly business in particular. In fact, such specifics are large in numbers, yet, their main ideas lie in creating and maintaining an image of the sustainable business that cares about its surrounding in all possible meanings. That applies not only to Mother Earth but also to your employees (who should be treated well anyway), your customers, and your business partners.

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As for how you can do that, here are the 10 hottest green business ideas for green entrepreneurs today.

  1. Start with yourself. If you want to run an eco-friendly business that pursuits a corresponding role, you want to make such business green to the bone. Try to reduce or eliminate the use of harmful materials in as many processes as possible. Recycle the office supplies that got used up. Avoid transportation using fossil fuel vehicles. This way you’ll show that what you do is not only for money or prestige, it’s for the sake of itself, which is quite attractive for consumers.
  2. Save energy and water. While neither electricity nor water harms the environment, by saving them, you also save the environment. The thing is that electricity production might harm the environment while saving water basically saves water, the resource that becomes quite scarce even in the developed countries of the world.
  3. Address green consulting. Yes, there is such a thing as green consulting and it might be very useful especially in the beginning. Essentially, by addressing a sustainability consultant, you retrieve invaluable information for your green business that you will be able to use and reuse at your disposal. So, don’t neglect a great piece of advice, even if you have to pay for it.
  4. Topical publications. It’s also nice to show that you know what you’re doing. By creating a blog outlining the current environmental trends, you can achieve exactly that. While some of the elements of your business will surely demonstrate your eco-friendliness anyway, sharing your experience and knowledge with people also looks pretty cool.
  5. Support relevant local events and businesses. It’s always nice to have a community that follows similar ideas to yours. Sponsor the bicycle races or supply the local concerts with what you have to offer, and people will see you even if you make minimum to none marketing efforts.
  6. Partner with similar businesses. By directly cooperating with other businesses supporting sustainability will reduce the harm you might potentially do to the environment to the minimum. While you might use sustainable technology yourself, your suppliers, for instance, might not. Partnering exclusively with eco-friendly businesses will surely fix that.
  7. Even more topical publication. You might not get popular with all this eco thing in your country. But you can still expand abroad, at least, on the internet. You can significantly enhance your online presence and SEO by translating your blog content. Just check out Pickwriters and find a suitable professional for your business. There’s a lot of services like that online and many of them don’t charge a fortune.
  8. Promote reuse and recycling. Whether you produce certain green products, sell them, or provide eco-friendly services, there’s always a place for reuse. Recycle the container material, encourage your customers to bring those paper bags back for a reward, or reuse all your tools whenever possible.
  9. Get involved in green financing. This is suitable for the later stages of your business development. While there were some ways, in which you can support the local sustainability movements, you can also help with money directly whenever you can. Give donations that develop and support sustainability, sponsor the cleaning of public spaces, etc. there are many ways to help our environment and money is not an exception.
  10. Don’t stop in one kind of business. You can do good in many ways. If you sell organic food, deliver it, and help other businesses to do the same. If you repair bicycles, gather the old ones and refurbish them. If you produce organic beauty products, then sell them or provide beauty services for people.

Doing the Right Thing

Doing an eco-friendly business is certainly the right thing. There are lots of ways you can make our world a little bit cleaner and safer to live in and many of those ways can co-exist in one business. It’s important to remember that whenever you do a good thing, there’s no point in doing just one good thing. Diversifying your sustainable business will only multiply the great things you do in the first place.