5 Effective Green Marketing Strategies

Becoming an entrepreneur steadily becomes a childhood dream for many young people born in the late 1990s and early 2000s, just like only about 30 or 40 years ago people have dreamt of becoming astronauts, policemen, or firefighters. Indeed, doing business today has become not only profitable but also challenging and overwhelmingly intriguing. At the same time, doing business internationally only spices things up. However, doing business just for the sake of it might easily become boring, especially with the younger people, which will not produce the desired results by any means.

To do business with passion, one must pursue a higher goal, which means something more than just making money. One such great goal is sustainability. Not only it looks cool, but it also serves a great deal to the community at large.

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Doing the Right Things

When you serve not only yourself or your community but the whole planet, you might say that you’re doing something beyond great. Not only you look cool when you do a sustainable business, but you also manage to save your resources, costs, and, oftentimes, life force by following eco-friendly practices. At the same time, it is somewhat easier to start your business following the green trend. Your store or production facility, for example, might not look smooth but it might be sustainable by saving energy and water, recycling and reusing the office supplies, and being generally made out of different materials and objects available at hand.

Yet, at the same time, maintaining and raising a sustainable business might be quite a challenge. Despite the fact that green business is quite a popular thing today, you might observe this only as long as you stay local.

It’s truly hard to maintain the volumes of production viable for the greater audience and you might find yourself either sacrificing some of the green principles you craved or disproportionally increasing your costs as you grow bigger. Yet, one thing can still help with this problem and that is green marketing.

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By following these green marketing strategies, you can at least pay off those massive costs that arise as you expand your green business.

  1. Design your business green. You could have probably used the materials and objects you stumbled upon as you started creating your sign or building the workspace for your employees. Well, as you grow, you can use it effectively. Produce your packaging or even the whole facilities with recycled materials, reuse as much as possible. You can even rebuild the abandoned half-destroyed building into a smaller office for your crew or development team. Not only that will look cool but will also promote you as a 100% sustainable entrepreneur.
  2. Increase online presence. Why even go outside when you can expand your business online. Create a blog if you haven’t done so yet or translate the one you already have. This way you will ensure that more than just one audience will see you. So, it’s worth the effort anyway. Just check out this best translation companies list and look for the one that suits your content the best. You’ll be surprised to find that you don’t have to pay a fortune for such services.
  3. Communicate the green message. Sometimes, simply selling eco-friendly products or having a green design might be not enough, no matter how hard you try. This is where you have to learn to communicate right. And that’s not just about marketing campaigns and blogging like in the point above (yet, you can check out the necessary knowledge for translators to communicate your message in different languages). Make sure to let your clients know how they and the environment benefit from their purchase or service you provide. In many cases, one such benefit is financial, which may attract people even more.
  4. Using sustainable web hosting. You might not know it but maintaining a data server is not that all clean and eco-friendly. In fact, running all of the U.S. web servers does as much environmental damage as 5 nuclear power plants. So, partnering with a sustainable data center is a good idea if you truly pursue a sustainable goal. Such a data center will use cutting-edge data science tech, more compact servers and might even be self-sufficient regarding the electricity powering itself with its own solar batteries.
  5. Promote and follow the 3 Rs of sustainability. Those Rs are to reduce, reuse, and recycle. Reduce the number of resources and harmful materials used in your production and main activity. Reuse all materials you can. Recycle the materials that can’t be reused or reduced. This rule is very simple to follow, yet, it largely affects your green mentality and enables your customers to see what you do.

It’s Not Hard at All

Doing the right things and leading your sustainable business through international ventures might seem challenging upon first glance (because it actually is) but the greater the challenge the greater the reward. By letting your customers know that you truly care you get them closer to yourself and vice versa. The bottom line of your pain is that you at least feel better for doing the right thing and being a better person every day.

How to Reduce Your Digital Carbon Footprint?

Roughly 2.5 billion people around the globe use the internet. Experts predict the energy used to power the internet — as well as the number of greenhouse gases produced — will soon exceed air travel. Your digital carbon footprint is comprised of a number of activities, not just checking email.

Digital activities that have an impact on the environment include:

  • Streaming music
  • Watching Netflix
  • Posting on Twitter
  • Buying an e-book
  • Reading online news

Today’s eco-conscious consumers and businesses are looking for ways to reduce their digital carbon footprints and implement sustainable practices.

1. Reach Out to Tech Companies

Tech companies like YouTube can reduce their digital carbon footprint by changing how their design. In 2016, people streamed about 1 billion hours of YouTube videos each day, producing 10 million metric tons of carbon dioxide equivalent (CO2e) — the same as the City of Glasgow.

For users who only listen to YouTube for the audio, the option to turn off the video could save 100 to 500 Kilotons of CO2e each year — comparable to the carbon footprint of 30,000 homes in the U.K. For consumers, it’s imperative to reach out to your favorite brands and request eco-conscious features.

2. Unsubscribe from Unwanted Emails

In 2018, more than 281 billion emails were sent and received each day, a number that’s expected to grow to more than 347 billion by 2022. Like anyone else, you probably have multiple brands who send you unwanted emails. To reduce your carbon footprint, make use of the unsubscribe button.

Look through your inbox for any unwanted emails you’ve yet to delete. You should also go through your promotions and spam folder. The unsubscribe button is typically at the very bottom of the email. Some brands attempt to hide it by making the text a similar color as the background.

3. Optimize Your Charging Routine

How many digital devices do you charge? There’s the laptop, cellphone, tablet and smartwatch. To reduce your carbon footprint, optimize your charging routine. Once a device is fully charged, unplug the power supply. Not only can you reduce your energy consumption, but you’ll also improve the lifetime of your battery.

Reduce your reliance on fossil fuels by investing in a solar charger. There are many solar charging stations available that range in capability and price. You can find a quality set-up under $50 for a smartphone, tablet and watch. If you want to power heavy-duty devices like laptops and film equipment, you’ll want to research options $75 and above.

4. Hang Onto Your Old Device

In the U.S., 44% of smartphone users said they replace or upgrade their phone as often as their provider allows, typically every two years. Many of these working devices end up cluttering landfills, while others are broken down into usable materials. Consumers and businesses alike can reduce their digital footprint by holding onto devices longer.

If you have a cracked screen, look into DIY tools online, or visit a local shop. The cost is remarkably affordable compared to the latest phone model. If your device is running slow, delete unused or unwanted apps, photos, videos, files and more. Most smartphones have a built-in storage cleaner that can free up space.

5. Download Instead of Stream

Video streaming makes up a large chunk of internet traffic. Data centers that host streaming sites like Netflix, YouTube and Facebook consume around 1% of the world’s electricity each year, a number that’s expected to grow. More demand for this type of technology means more consumed energy.

To minimize carbon output, data centers need to be fed by renewable energy sources, such as solar, hydroelectric or nuclear power. As a consumer, you can reduce the amount of time you spend streaming videos and music each day. Try to download content ahead of time, which puts less strain on networks. If you do stream video, connect to Wi-Fi instead of 4G to consume less energy.

Most of the resources we rely on are finite. It’s crucial to make sustainable choices and reduce your carbon footprint. Reach out to your favorite tech companies and request eco-friendly alternatives. Pare down your inbox and delete any offers for a phone upgrade. You can also invest in a solar charger and reduce your streaming time.

For most of us, it’s impossible to cut out internet use entirely. However, it’s still possible to make eco-friendly decisions.