Product Branding: How to Give Products an Identity

In today’s world of many options and easily distracted consumers, differentiating your offering is essential. It’s important to consider how customers perceive your goods rather than merely placing a brand on the box. The focus of this essay is how to differentiate your goods.

This article is all about how to make your product unique. We’ll talk about the simple tricks and essential details that can make a big difference in how people remember and love your product. Read this article as we break down the basics of branding, uncovering the easy things that can turn your regular product into something people will remember.

Basics of Product Branding

Make A Nice Packaging

When presenting your product in the best light possible, consider the impact of well-designed packaging. One effective way to achieve this is by ordering custom boxes tailored to your brand and product specifications. Custom boxes add an experienced touch and serve as an accurate representation of your brand identity.

These personalized packaging solutions allow you to create a unique and memorable unboxing experience for your customers. From choosing the right size and fabrics to incorporating your brand colors and logo, ordering custom boxes ensures that your packaging aligns seamlessly with your overall branding strategy, leaving a lasting impression on customers when they receive your product.

Remember that custom boxes are great for presenting your brand’s identity, and it is not easy.

Why Packaging Matters?

Why does packaging matter in the product presentation? The answer lies in its profound impact on consumer perception and engagement. Packaging is customers’ first interaction with your product, making it crucial in shaping their initial impressions. Exceeding the practical aspects of protection and transportation, thoughtful packaging communicates a brand’s identity and values. This is where Photography Marketing Ideas come into play.

Using creative and visually attractive imagery on your packaging can enhance its attractiveness, improving it on social media platforms. Combining photography that works with your target audience can prompt emotions and create a connection. In the competitive market, where visual appeal plays a significant role, integrating Photography Marketing Ideas into your packaging strategy becomes a powerful tool for standing out and leaving a continuing impact on potential customers.

It is essential to have nice and extra packaging; nowadays, everyone strives to be unique and create his own style.

What Famous Marketers Think About Packaging?

Well-known marketers understand how important packaging is in influencing consumer opinions and building brand commitment. Foremost marketing specialists stress that packaging is an effective tool for brand communication and narrative, not just a container. They contend that a box design should successfully communicate the brand’s values and personality while blending seamlessly with its description.

The use of data visualization for marketers is becoming more popular in this setting. Data visualization is a strategic tool that helps marketers examine market trends and consumer preferences. Marketers can improve consumer awareness by communicating complex information on packaging in an approachable way using nice graphs and charts. This creative strategy not only sets a product apart on the shelf but also creates an open and reliable relationship with

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Apps for time management can also assist you in setting priorities, monitoring your progress, and pinpointing areas needing development. Through the use of

The Basics of Product Branding

1. Clear Brand Message

Define a brief and compelling statement that represents your product.

2. Know Your Target Audience

Comprehend your audience’s preferences, needs, and values to make your branding accordingly.

3. Create a Unique Logo

Design an easy yet unique logo that visually conveys your brand identity.

4. Choose Brand Colors Wisely

 Select a cohesive color palette that images your brand personality and works well with your audience.

5. Consistent Branding Elements

Ensure consistency in fonts, imagery, and messaging across all platforms for a cohesive brand image.

6. Tell a Story

Prepare a narrative around your product to create an emotional connection with consumers.

7. High-Quality Packaging

Invest in visually attractive and functional packaging to enhance the overall product experience.

8. Use Social Media

Use social media to showcase your brand personality, engage with your audience, and build brand awareness.

9. Market Trends

Stay informed about industry trends and be willing to adapt your branding strategy to remain relevant.

10. Measure Brand Success

Use metrics and data to evaluate the effectiveness of your branding efforts and make informed adjustments.

Final Words

The process of product branding goes beyond the physical ways of a product, evolving into a great part of messaging, visual elements, and consumer experiences, all working together to forge a unique identity. From the initial concept to the final packaging, each step plays a vital role in creating a lasting impression on consumers.

The strategies we’ve explored, both the art of storytelling, the influence of custom packaging, and the integration of data visualization, highlight the advanced nature of product branding.

Plastic Wastes and Role of EPR

In just a few decades plastics have become omnipresent in our society. But, unfortunately, the consequences of their use last far beyond their useful lifetime. Everyone is aware of their overwhelming dispersion in our landscapes. The situation in the oceans is not better [1]. As a reaction, a few thoughts spring to my mind.

First of all, it is clear that the industry is assuming very little responsibility, and that Public Administrations are complicit with this. Extended Producer Pesponsibility (abbreviated as EPR) only affects –and only partially– those plastics used as light packaging, in vehicles, in tyres or as part of electric and electronic equipment, not any of the others. Also, recycling levels are not sufficiently high, as a result of poor separate collection systems and inefficient treatment facilities. As a consequence, society has to face not only the problems created by those materials which are not recycled, but also has to assume a high share of the costs of managing them as waste.

Secondly, it illustrates the importance of the quality of the materials that we aim to recycle, and thus the importance of separate waste collection; for all materials, but particularly for biowaste. Although most composting and anaerobic digestion facilities have the capacity to separate some of the impurities (of which around 40% can be plastics), this separation is far from perfect.

Two recent studies confirm that the quality of compost is influenced by the presence of impurities in biowaste [2] and that, in turn, the presence of impurities is influenced by several factors [3], among which particularly the type of separate collection scheme, door to door separate collection models being those presenting better results.

Thirdly, it makes clear the urgency to adopt measures that address the root of the problem. High quality separate collection and sound waste treatment are necessary, and allow enormous room for improvement, but they are end-of-pipe solutions. It is also important to promote greener consumption patterns through environmental awareness campaigns, but this is not enough either.

We have to address the problem where it is created. And this requires measures of higher impact, such as taxes on certain products (e.g. disposable ones) or on certain materials, compulsory consideration of eco-design criteria, generalisation of the extended producer responsibility or prohibition of certain plastics (e.g. oxo-degradable ones) or of certain uses (e.g. microplastic beads in cosmetics).

glitter-plastic-pollution

One can think that these measures are a bit too hard, but honestly, after wandering around beaches and mountains, and finding plastics absolutely everywhere, I am bit disappointed with the outcome of soft solutions.

On 16th January 2018 the European Strategy for Plastics in a Circular Economy was adopted [4]. A number of measures will need to be applied by the European Union (listed in Annex I of the Strategy), by Member States and by the industry (Annex II), but also by Regional Governments and Local Authorities. No doubt that implementing the Strategy will bring about significant advances, but only time will say if it is sufficient to address the huge challenge we face.

The European Union has also recently adopted the much-awaited Directive 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment [5], which introduces several bans and restrictions on different uses and materials. This is indeed a huge step, which needs to be followed by others, both in Europe, but also elsewhere, as this is truly a global challenge.

Note: An earlier version of this article was published in February 2018: https://mailchi.mp/db1fd794d528/sent-11-april-2018

References

[1] See for example: https://tinyurl.com/yxra3cod

[2] Campos Rodrigues, L., Puig Ventosa, I., López, M., Martínez, X. (2016) Anàlisi de la incidència dels impropis de la FORM sobre la qualitat del compost de les plantes de compostatge de Catalunya https://tinyurl.com/y37ncton

[3] Puig-Ventosa, I., Freire-González, J., Jofra-Sora, M. (2013) Determining factors for the presence of impurities in selectively collected biowaste, Waste Management and Research, 31: 510-517.

[4] The strategy and several accompanying documents can be found in this portal: http://ec.europa.eu/environment/waste/plastic_waste.htm

[5] Directive 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment.

How to Manage COVID-19 Trash?

We might be living amid a pandemic, but that hasn’t slowed down global waste production. If anything, we’re producing more waste now than we were at the beginning of the year with the addition of disposable gloves, masks and other personal protective equipment. What changes do we need to make to manage COVID-19-related waste?

covid19-waste-management

Handling More Waste

Before the pandemic, most cities maintained recycling programs. Commercial waste generally outweighed residential waste, and there was plenty of space in the local landfills for the garbage we throw away. Now, it might not be long before cities are looking for new places to store their trash as landfills overflow. Residential waste production increased by anywhere from 20%-30% in the months since the pandemic started.

Much of this is due to the simple fact that people are spending more time at home. They’re getting takeout — which comes with a plethora of single-use plastics — and they’re ordering their necessities online, which means more packaging to throw away. Add to this the risk that the coronavirus may live on surfaces for days or weeks at a time, and COVID cleaning becomes more challenging by the day.

Managing the Risks

Despite fears of COVID-19 persisting on surfaces, the Occupational Safety and Health Administration (OSHA) believes waste workers are only at a moderate risk as a result of their occupation. Additionally, waste workers only merit a medium risk rating if they’re working directly with healthcare waste for patients with confirmed cases of COVID-19. This information hasn’t stopped cities and counties across the country from closing down or even entirely shuttering their local recycling programs, though.

medical-waste-management

 

Managing these risks also reduces any liability that the waste management company might encounter if someone in their employ gets sick from handling contaminated waste. Usually, liability complaints get restricted to chemicals and other hazardous wastes, but until we definitively understand how COVID-19 spreads, it extends to this situation as well.

Lighting a Fire

Some countries, where COVID trash is piling up with no signs of stopping, have begun considering alternative means to manage the waste. Spain, which only has three sanitary waste processing plants in the Catalonia region, has seen medical waste production increase by 300%-350% in the worst-impacted regions of the country since the beginning of the pandemic. Instead of trying to push those processing plants to their limits, Spanish officials are exploring other alternatives.

Incineration is becoming an option in hard-hit regions like Catalonia. While stabilization plants can only manage 50 tons of waste a day, the incinerators eliminated upwards of 700 tons of garbage between the start of the pandemic and mid-April. While incinerators aren’t generally employed for waste-to-energy initiatives anymore, burning the trash rather than letting it fester in a landfill may be one of the only ways to make the best of a bad situation.

Starting Now

Very few people alive today have ever lived through a global pandemic. For the most part, we’re making things up as we go. The shift from commercial to residential waste was expected as more people started staying home to slow the spread of the virus. While we might have anticipated it, we definitely weren’t prepared for it, and we may find that overflowing landfills are tomorrow’s problem.

covid19-trash

Starting now, we need to start looking at COVID-19 trash as a whole. That includes the problems it might create and the best ways to manage it without backpedaling and losing all the sustainability progress we’ve made over the last couple decades. COVID-19 will likely be a part of our lives for many months to come, so we’ll have to adapt if we want to survive and thrive.

How to Deal with Large and Complex Waste in Your Business

Are you a business owner? Irrespective of the kind of business you’re in, waste management is something that should definitely concern you. Given the amount of waste businesses generate daily, it can become overwhelming to deal with, particularly when it comes to large and complex waste.

While there’s no one-size-fits-all solution to waste management, there are many different ways to go about it: recycling, following waste management protocols, waste prevention, and hiring professional services.

If you’re looking for more ideas on how to deal with large and complex waste in your business, our post has got you covered, so read on!

Deal with Complex Waste in Your Business

The Different Ways of Dealing with Business Waste

Whether you’re in the food, health, pharmaceutical, or any other industry, you’ll find a waste management solution that will click for you.

1. Recycle Your Waste

Spend some time to analyse the waste that your business is generating and identify how much of it can be recycled. This step is an absolute no-brainer, as it has countless benefits for your company. For starters, recycling waste means that you won’t have to spend so much on procuring new resources.

If you have complex waste that you cannot recycle yourself, you can send it to dedicated recycling plants. In fact, sending your business waste to a recycling plant is often a more economical option than disposing of it directly.

With growing awareness about climate change, many businesses are conscious of building a ‘green image’. By recycling your complex business waste, you’re doing your bit for the environment while simultaneously improving the image of your business.

waste management for businesses

2. Reduce Waste Production

We’ve all heard that prevention is better than cure. Look at it this way: If your business generates less waste, dealing with waste becomes a lot easier. So, how can you go about this?

Considering that most businesses are embracing technology, you can start by cutting down on your paper usage. Additionally, if your business makes use of battery-operated equipment, you can swap regular batteries for rechargeable ones. You can also come up with waste reduction plans and strategies.

It’s a good idea to monitor your business waste for a certain period and spot areas that provide a scope for waste reduction. You can also get your employees involved in this process.

3.  Follow Protocols

Depending on the industry you’re in, you may have a set of waste management protocols you are required to follow. For instance, if you’re dealing with pharmaceuticals, there’s a lot of medical waste that needs to be taken care of daily.

expired-medicines-management

Pharmaceutical industry can change its practices to manage pharmaceuticals in a more ecofriendly manner.

You need to follow proper incineration, chemical disinfection, dry thermal treatment, microwave irradiation, land disposal, and inertisation processes. Similarly, every industry has a set of protocols to follow.

While the process is bound to be time-consuming, it will help get your large and complex waste sorted once and for all. Improper waste management can create problems for your business in the long run, so it would be best to avoid such a situation.

4. Help Others to Help You

It may be that some of the waste your business generates, like leftover food, materials, and other products, can be donated to vulnerable communities. You can also consider linking up with charities or NGOs to make this a regular practice. Not only are your business waste management worries taken care of, but you’ll also be making a contribution to society.

5. Tackle the Big Packaging Problem

Packaging can make up a huge proportion of your waste. Every business makes use of packaging in some way or the other. What can you do differently to reduce the packaging you handle?

First, you can adopt a minimalist approach. Don’t use packaging unless a product really needs it. Second, being resourceful can help. For example, it doesn’t make sense to use an entire cardboard crate to pack a product that’s only half the size.

packaging waste

Packaging that adorns your product can have serious environmental impact.

Considering that many packaging materials like bubble wraps are plastic, it’s important not to over-use them. By minimising the materials that go into packaging, you’re directly reducing your business’ packaging-related waste.

6. Get Professional Help

There are many professional companies such as phs Wastekit that offer personalized waste-management solutions to businesses that need them. These expert services can perform a systematic waste audit to help you understand how your business can reduce producing waste.

They typically use top-notch equipment for waste disposal, saving you a lot of money in the process. What’s more, they even put you in touch with recycling services to whom you can entrust all your large and complex recyclable waste.

Summing Up

Dealing with the large and complex waste in your business can be tricky. However, when done the right way, it can make a huge difference to your brand image, boost your revenue and give you time to focus on the things that truly matter.

To top it off, you’ll be eco-friendly all the way through! We hope that our post has inspired you to give your business’ waste management policies another look.

Product Life-Cycle Assessment: Closing the Loop

If you’re interested in green and environmental issues you may have heard the phrase ‘life-cycle assessment’ in relation to a particular product. It can be difficult to ascertain exactly what this life-cycle assessment involves – so we’re hoping to shed some light on the process, the different types of assessment that take place and explain what’s involved with each step.

product-life-cycle-assessment

A look at the bigger picture

Essentially, a product life-cycle assessment takes an overall view of that item’s impact on the environment – and in doing so, offers a true picture of how green that product really is. The aim is for consumers, manufacturers and policy makers to be given a true environmental picture of any product.

Although it’s an example that divides the opinion of environmentalists around the world, the Toyota Prius provides an interesting picture of why the product life-cycle assessment is required in a world driven by a company’s desire to be seen as green. The Prius is an electric-hybrid car which Toyota claims delivers an impressive 60 miles per gallon of fuel – a statistic that puts it as a firm environmental favourite.

However, there are claims that the construction methods used to create the batteries that power the Prius are hugely detrimental to the environment – with some sources saying the manufacturing plant impacts the environment so greatly that by the time a Prius is driven from the showroom – it’s already had the environmental impact it would take any other car 1,000 gallons of fuel to match.

What’s the verdict?

So, is the Prius good or bad? That’s not for us to decide – and we’re not suggesting one way or another, we’re simply using this as an illustration of how complex any environmental consideration can be in a product with such an intensive manufacturing process and prolonged lifespan. At the other end of the calculation you’d have to consider how long the Prius will run for – and whether that balances a supposedly negative building method.

Stages of product life-cycle assessment

The product life cycle analysis is ordinarily broken down into different stages:

1. Extraction and processing of raw materials

This is a full understanding of the journey from source to point of manufacture that the building blocks of any product take. For example, in the manufacture of a table you would begin by looking at the trees that provide the wood, the logging process that takes them from forest to timber yard and the impact of the machinery used throughout that process.

You would repeat this process for every raw material that goes into the table’s manufacture.

2. Manufacturing

Next comes the manufacturing itself – if machinery or any industrial process is used to piece our table together then resources used in that process must be considered when we look at the overall impact of the product on the environment.

3. Packaging

The packaging that a product is delivered in is effectively another product in itself. Although unlikely in our table example, it’s not uncommon for extravagant packaging to represent 10-20% of a product’s recommended retail price. Curtis Packaging, an award-winning UK based sustainable packaging company suggest manufacturers pay careful consideration to the impact of packaging on a product’s overall green credentials – from raw materials to the point of disposal, the packing that adorns your product can have serious environmental considerations.

4. Marketing

At first glance you could be forgiven for thinking marketing a product comes with no environmental impact – but you’d be wrong. From the printing of advertising materials – to the sales team’s 20,000 annual miles in company vehicles – there can be a lot of resource put into any marketing process. However, measurement is no mean feat – companies can find it difficult to differentiate between their overall carbon footprint and that associated with any one product.

5. Product use, re-use and maintenance

This is where the impact of a product moves from the manufacturer and into the hands of the consumer. What does typical use look like? How long is a product being used for? Does one person’s use vary compared to another’s? For our example table, the answers could be fairly simple – on the other hand, there’s a huge amount of variation when you look at a broad range of car drivers.

Packaging that adorns your product can have serious environmental impact.

Packaging that adorns your product can have serious environmental impact.

For any product that requires maintenance, the LCA just became much more complex (again!) – just as packaging represented an entirely separate product that requires its own assessment – a similar process is required when a car receives a tank of fuel, a top up of coolant, brake fluid, spark plugs, brake pads… hopefully you get the picture (hint – it’s complex and sprawling!)

However difficult it might be to anticipate, it’s an environmental imperative that big industry is aware of the impact they have – even when their product has left their hands.

6. Recycling, disposal and waste at the end of the product’s life

From pizza boxes to old cars, it’s easy to think of their job as being done when they’re waved off to a recycling bin or breaker’s yard – but environmentally this could just be the beginning of their impact.

In terms of recycling – the effort and impact of the process must be outweighed by the benefit of the salvaged material, it’s often in life-cycle assessments that decisions are made around what is worth recycling – and what should be destined for landfill. If landfill is the ultimate resting place for any product, what does the deterioration process look like and what does that mean to the environment in the short, medium and long-term?

Then, to bring the assessment cycle full circle – any product that can be processed and re-used re-enters the assessment cycle back at the extraction and processing of raw materials stage…

Ultimately, what is the life-cycle assessment done for?

There’s no one reason that a product life-cycle assessment is done. For some companies, they’re keen to explain the full back-story of the product. For others, it can be an exercise in understanding the full process and highlighting any areas that can be financially streamlined – it certainly provides a solid baseline from which improvements can be made.

For the most environmentally ethical companies, the life-cycle assessment gives a true picture of the impact they have on the well-being of the planet – and offers a chance to get a full and honest picture of the moves they and their partners can make in creating a product that fulfils the requirements of the environment – as well as those of the customer and shareholders.

Barcode as a Tool to Reduce Plastic Pollution

The measures implemented by the current recycling model, which are focused on producer responsibility and final consumer awareness, are not enough to prevent the continued accumulation of plastic waste in the oceans. For example, the Mediterranean Sea currently experience high levels of plastic pollution even if its coastline meets advanced countries.

plastic-world

“Barcode v/s Plastic Waste” continues forward the argument, including and controlling a crucial and forgotten player in the current model of consumption: retail or supermarkets. “Barcode vs Plastic Waste” offers an efficient, win-win-win model: a sustainable and dynamic circle, a cradle to cradle controlled process for this currently destructive material.

Consumers must continue recycling, but reality shows clear that the potential to decrease plastic waste could not depend only upon consumer awareness. A high percentage of plastic waste passes through supermarkets and, subsequently, the entire distribution channel.

While supermarkets do hold responsibility for ENCOURAGING THE USE of plastic and packaging, they also have the potential, although never considered before, to encourage and provide incentives to producers and consumers to reduce their plastic quantities or eliminate it all together.

Following “Barcode v/s Plastic Waste”, Governments should request supermarkets to be responsible for all plastic recollection associated with products they sell, while Public Administration would maintain the duty of control: the barcode which identifies any item sold, offers the possibility to track and account all plastics, containers or packaging by simply adding these information into the barcode.

Having the package information -weight and material composition- inside the barcode will offer an extremely easy way to obtain the necessary data to apply follow-up control over its recollection. We would be able to monitor the recyclable materials per gram through the entire transaction system in real-time, allowing us to review any cash register day by day.

Having the package information (weight and material composition) inside the same barcode will offer an extremely easy way to obtain the necessary data to apply follow-up control over its recollection. (i.e. PET 2/45gr. – PET5/75gr. – etc.)

Supermarkets should be responsible for all plastic recollection associated with products they sell

Supermarkets should be responsible for all plastic recollection associated with products they sell

This new recycling process could reach the full capacity in three years, requesting 30% of plastic recollection quantity the first year, 60% the second 90-100% the third.

Considering that from the very first year, supermarkets would very likely push producers to introduce dispensers with refilling containers wherever possible, we would have a considerable reduction of single use plastic at the very beginning.

Along with a necessary law, just new software and a new logistic inside supermarkets will be enough to produce the change. By simply adding future trash into the same barcode already used on any item sold, we would transform millions of negative actions into positive, preventing the loss of tons of raw material with a final reduction of petrol demand. This information would be provided just as the cash register’s account balance appears at the end of the day. Supermarket cash registers are the last control in the commercial process.

Full length proposal is available here

Zero Waste Trends to Watch

Most people have heard about concepts such as single-stream recycling, but there’s another approach known as zero waste. People who support the concept of zero waste agree that, in a broader sense, it means reducing dependence on landfills and increasing reliance on material recovery facilities. But, after that, the definition varies primarily based on industries, manufacturers and even entire countries.

Even so, there are inspiring trends that show how people and companies are working hard to reduce the amount of waste produced, thereby getting ever closer to that desirable zero benchmark. Below are some of the major trends taking place across the world in the field of zero waste:

Circular-Economy

More Reusable Packaging

We live in a world where it’s possible to order almost anything online and have it quickly arrive on a doorstep — sometimes the same day a person placed the order. And, society loves the convenience, but the dependence on delivered products causes an increase in packaging materials.

It is often astounding how many packing peanuts, layers of bubble wrap and cardboard cartons come with the things we buy. And, the manufacturers and shipping companies consistently bring up how boxes get dropped or otherwise mishandled during transit, making the extraordinary amounts of protective packaging products necessary.

packaging-LCA

Packaging that adorns your product can have serious environmental impact.

On a positive note, a company called Limeloop makes a shipping envelope designed from recycled billboard wrapping people can reuse thousands of times. Another company called Returnity communicates with distributors to urge them to use the establishment’s boxes and envelopes, both of which people can rely on dozens of times instead of throwing them away after single uses.

If you are a business looking to adopt eco-friendly practices, you should read this article on green packaging methods.

Ceramic Mugs in British Coffee Shops

In some regions of the world, customers who visit coffee shops don’t get asked whether they’ll be drinking their coffee on site or taking it with them to go. However, many leading coffee shops in the United Kingdom find out that detail from customers who order drinks, then serve the beverages in non-disposable mugs to people who’ll enjoy their purchases on the spot.

Also, all 950 Starbucks locations in Great Britain recently began charging customers five cents for getting their drinks in disposable cups. Conversely, it rewards them by taking 25 cents off the costs of their orders when they bring reusable cups into the stores.

Creative Ways to Cut Down on Farm Waste

Manure (or fertilizer) is a reality on farms around the world. And, the commercially bought versions of it contribute to excessive waste and inflated costs. Some even harm future growth when farmers apply manure too heavily and negatively affect the soil’s balance.

But, besides avoiding commercially-sold manure and not applying it excessively if used, what else can people in the agriculture sector do to make farm waste more manageable? They can look for unique outlets that may want to buy it.

Agriculture_Waste_Biogas

One startup uses a detailed manure-refining process to extract the cellulose from cow dung. Business representatives then use the cellulose — a byproduct from the grass and corn cows eat — for a new kind of fabric.

What about using animal waste for energy? A forward-thinking farmer did that with his manure lagoons, making them produce biogas that powers homes.

These unusual solutions highlight unconventional use cases for animal droppings, such as poultry litter, that support zero-waste goals, provided farmers want to explore them.

An Uptick in Reusable Food Containers

People often pack their lunches in plastic containers before heading off to work, but when they get food delivered or pick it up from a provider to eat at home later, the associated containers usually fill up garbage cans after people chow down.

Some facilities are trying to change that. At The University of California Merced campus, a pilot program occurred where students who stopped by dining halls for meals to take away brought reusable containers with them. After people ate the food from them, they could return them to get washed and ready for future meals.

Moreover, a pizza restaurant in Wales provides an aluminum box for people to use again and again when taking their pies home. One of the problems with cardboard pizza containers is they can’t be recycled when contaminated with grease. However, people can buy the metal ones for a small, one-time fee.

Opt for reusable containers for food and beverages

Then, by using them, they get 50-cent discounts on their pizza. The restaurant also backs the boxes with a lifetime guarantee and will replace them for no charge if necessary due to breakage or damage. Also, because metal conducts heat, the material helps pizza stay hotter for longer than it would in cardboard boxes.

Innovations to Complement Commitment

Adhering to a zero waste lifestyle undoubtedly requires dedication and a willingness to look beyond old habits. However, for people who show those characteristics, numerous inventions and improvements make it easier to do away with the throw-away culture.

Zero Waste Trends in the United States

Most people don’t see what happens to their trash. They throw it in a black plastic bag, toss the bag into a dumpster and the trash man collects it once a week and makes it disappear. Magic, right?

Wrong.

Most of our trash ends up in a landfill where it is buried and mixed in with decades-worth of junk. Certain items will break down over time while others are essentially just stored there, in a graveyard of forgotten items and a mountain of garbage.

In the year since China banned the import of other countries’ plastic recyclables, the global recycling industry has been in flux, resulting in plastics ending up in landfills, incinerators and littering the environment. This is causing countries and citizens across the globe to reexamine their recycling systems and highlights the need for zero waste practices.

Zero waste is the concept of eliminating the amount of trash thrown away by only purchasing reusable items. That’s a significant shift from the 4.4 pounds of trash that the average American tosses every day. But certain trends are helping make the idea of zero waste a reality in the United States. Let us have a look:

Replace Single-Use Packaging With Reusable Materials

Way too many plastic items that we use every day are meant to be used only once. And the amount of packaging that goes into shipping one box, that will simply get tossed in the garbage after the parcel is unwrapped, is astounding. In fact, 40 percent of plastic produced is packaging, which is thrown away after it arrives at your doorstep.

Plastic bag and straw bans are on the rise across the globe. Consumers are becoming more conscious of how their use of these items contributes to the trash crisis. Recent data shows that customers are more likely to buy products from brands that promote sustainable business practices.

biodegradeable-packaging

Reduce Energy Waste By Choosing Renewable Options

Many industries are opting to reduce energy waste by pursuing renewable energy sources. U.S. manufacturers account for 30 percent of the nation’s energy consumption, which means manufacturers must take the lead in reducing fossil fuel consumption and energy waste.

The U.S. is the leader in energy waste. Americans spend $350 billion on energy costs each year, yet three-quarters of that energy goes to waste. One way to reduce the burden on our power grid — and our wallets — from all that lost energy is by switching to renewable energy sources.

Air compressors are vital to the upkeep of a successful farm, and many producers in the agricultural sector are also reducing waste by switching to high-powered air compressors that, when properly maintained, can reduce energy usage and cut costs.

Eliminate Food Waste

About 94 percent of food waste ends up in landfills, which contribute to methane gas emissions. Reducing food waste not only helps the environment, but it also decreases the amount you have to spend at the grocery store. It also helps to conserve energy, as less power is needed to grow and produce food if less is wasted.

Individual consumers can help eliminate food waste by freezing leftovers to preserve them and composting uneaten food, as opposed to tossing in the trash.

Restaurants can use these tactics and others to cut down on food waste, such as donating leftovers and properly training staff to get on board with waste reduction. They can also hire auditors to help them identify ways to reduce waste and streamline business practices.

Never Too Late to Make a Change

Though the statistics may seem disheartening, the reality is that it’s never too late to make a change in your individual or business habits to help cut down on waste and work toward the goal of accomplishing zero waste. Following these trends and implementing others is just one way to do your part to eliminate waste and protect the environment.

Plastic Wastes and its Management

Plastic seems all pervasive and unavoidable. Since the 1960s our use of plastic has increased dramatically, and subsequently, the portion of our garbage that is made up of plastic has also increased from 1% of the total municipal solid waste stream (household garbage) to approximately 13% (US Environmental Protection Agency).

Plastic products range from things like containers and packaging (soft drink bottles, lids, shampoo bottles) to durable goods (think appliances, furniture and cars) and non-durable goods including things from a plastic party tray to medical devices. Sometimes marked with a number and a chasing arrow, there is an illusion that all plastics are recyclable, and therefore recycled. But there are a number of problems with this assumption.

plastic-wastes

While use and consumption of plastic is increasingly high, doubts about viable options for reuse, recycling and disposal are also on the rise. Complications such as the increasing number of additives used alter the strength, texture, flexibility, colour, resistance to microbes, and other characteristics of plastics, make plastics less recyclable. Additionally, there is very little market value in some plastics, leading municipalities to landfill or incinerate plastics as waste. Based on figures from the EPA (2011 data) only 8% of plastic materials are recovered through recycling.

Another major concern about plastics in the waste stream is their longevity and whether or not they are truly biodegrade. It is estimated that most plastics would take 500-1000 years to break down into organic components. Because of this longevity and the low rate of recycling, much of our plastic waste ends up in landfills or as litter. Some of this plastic waste makes its way via rivers and wind to the ocean. Garbage barges, and the trans-continental transport of recyclable materials also lead to an increasing amount of plastics in our oceans and waterways.

Plastic waste directly and indirectly affects living organisms throughout the ecosystem, including an increasingly high impact on marine life at a macro and micro scale. According to United Nations, almost 80% of marine debris is plastic. Policy enforcement remains weak, global manufacture of plastics continues to increase, and the quantity of plastic debris in the oceans, as well as on land, is likely to increase.

With limited sustainable recovery of plastics, there is a growing global movement to reduce the generation of plastic. Certain types of plastic may be ’safer‘ for the environment than others, however, there are troubling issues associated with all of them, leading to the conclusion that action is needed to remove plastic waste, and stricter controls are required to limit new sources of plastic pollution.

biodegradable-plastics

Efforts such as light weighting of packaging and shifts to compostable plastics are options. Many people use eco-friendly bags for the sake of green living. Policies limiting the use of plastics such as bottle bills and bag bans are other ways to decrease the production and consumption of plastics.

Mining the debris fields in our oceans and turning plastic waste into usable materials, from socks made of fishing line to fuel made from a variety of plastic debris, is one way to mitigate the current situation. You can do your part by using renewable cotton bags.

Note: This excerpt is being published with the permission of our collaborative partner Be Waste Wise.

How to Manage Industrial Machinery Waste in an Efficient Way

Industrial waste management is a process that can be both challenging and complex, with difficulty increasing depending on the particular kind of waste and its cause. Sometimes, manufacturing companies experience issues with overproduction. Other times, their machinery fails, and unexpected defects can also occur.

While it’s essential that every manufacturing plant follows a set of practices that allow them to minimize waste, often, it’s simply unavoidable and an inseparable part of running operations. Luckily, whether it’s been created by CNC router machines or 3D printers, the waste can still be reduced.

How to Manage Industrial Machinery Waste

To dispose of it correctly, manufacturing plants need to develop and follow proper waste management strategies. These can include reducing the number of packaging materials used, organizing the warehouse, and lowering water usage to the necessary minimum.

By following such practices, manufacturers can reduce their environmental impact and emphasize eco-friendliness. Here’s a closer look at some of the most effective strategies.

Better Warehouse Organization

When it comes to manufacturing operations, especially those that deal with a lot of different raw materials, having a well-organized warehouse is key. Once your warehouse has been organized, you can be sure that your workers can make the most out of their time, and everyone will be able to locate the right tools, materials, or supplies quickly.

Regardless whether your company focuses on precision casting parts or radial drilling machines, to reduce waste, you should create a flowchart that shows exactly how all materials move from one stage to another and where they should be stored. The chart should also highlight possible bottlenecks and where the expenditure of more resources would be advantageous.

It’s also essential to remember the importance of marking your warehouse. Without the right marking, you can’t expect anyone to navigate such a huge structure. Even if they’ve been there at some point, they could’ve already faded or become outdated. This all may be extremely confusing, especially to new hires. Try to dedicate a part of your busy days to organizing the messy and mislabeled parts of your warehouse to minimize waste and increase productivity.

Volume Reduction

This term may sound quite foreign at first, especially to those who are new to the topic of managing industrial waste. It refers to quite a simple process of limiting the biological, chemical, mechanical, and thermal methods used by manufacturers to reduce the volume of waste materials. This allows them to compress them to a greater degree and put them in a form that’s the most suitable for later storage or disposal. The methods used can be divided into two main categories: source segregation and waste concentration.

Source segregation focuses on separating the solid waste that consists of different materials so that certain waste can be easier processed. For instance, when the plastics aren’t mixed with the metal waste, the latter can be processed separately with no effort, and the metal value can be recovered.

Waste concentration, on the other hand, helps increase the probability that there will be enough of certain material to recycle it into something else and reuse it later. When the small scraps of materials are collected over time to accumulate enough for recycling, the waste can be limited significantly. Both these methods require proper storage and sorting, but the benefits are worth the effort.

Recovering, Sorting, and Recycling

Just three words are all you need to keep in mind and turn into an active effort to improve the way your manufacturing plant is managing and minimizing its waste from industrial machinery.

First, it’s essential to emphasize the process of recovering as much waste as possible from both the onsite and offsite locations that are a part of a certain plant. Water can be recovered through filtration or reverse osmosis, and different scraps and particles of materials can be separated thanks to centrifugation. Apply the right methods where they’re needed and recover whatever is possible instead of letting them go to waste.

Then, you can also focus on sorting, which is the first step to proper recycling. When the waste is going into the right bins from the very beginning, it’s much easier to recycle in the next step. You can even choose someone who will be responsible for ensuring that the waste bins are monitored and used as intended by the workers.

Separated waste can then be recycled, be it paper, plastic, or metal. Recycling hazardous materials often requires chemical, thermal, biological, and physical methods, so it may be better to leave it for professionals or consider whether it will have any environmental benefits. When dealing with waste such as wood, rubber, or asphalt, industrial shredders can be used to reduce these materials to much smaller sizes and make them more manageable.

Using Proper Packaging

Creating an abundance of waste in the form of packaging materials is yet another issue that many manufacturing plants face and don’t deal with efficiently. Fortunately, a solution to such issues is quite straightforward and doesn’t require an enormous effort. In most cases, every company can find some ways to reduce the environmental impact of their packaging.

To begin with, plastic packaging can often be easily replaced with cardboard packaging. But the possibilities go far beyond just the plastic vs. cardboard issue. Depending on the kind of machinery your plant uses, you’re likely to be able to buy the materials in bulk and reduce the amount of necessary packaging this way. Your machinery will still have all the materials needed, but there won’t be as much waste created along the way.

In Conclusion

As you can see, there are always different ways to reduce the waste created by machinery used at manufacturing plants, as well as all the other operations required to keep the manufacturing processes going.

These methods outlined above may require some effort, but they can certainly be done and be immensely helpful in keeping the environment clean while also helping you keep your company afloat. It’s all about being efficient and organized and making the right decisions regarding getting rid of your waste.

That being said, try to ensure that your warehouse is well-organized, consider following steps that will allow you to reduce the volume of the waste, opt for recovering, sorting, and recycling whenever possible, and limit the amount of packaging used.